Director of Digital Marketing

OverviewGlobally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.Fotona is seeking a Director of Digital Marketing to lead the transformation of our digital ecosystem and strengthen our position as a global leader in medical technology. This role will be responsible for building best-in-class digital experiences that elevate our brand, drive engagement across the customer journey, and deliver measurable business growth.The ideal candidate combines deep expertise in digital marketing and performance optimization with the leadership skills to inspire and guide a high-performing team. This is a rare opportunity to shape Fotona’s digital future, bringing innovation, scalability, and compliance together to create long-term competitive advantage.Key ResponsibilitiesDigital Strategy & Brand ExperienceDefine and execute Fotona’s holistic digital vision across web, mobile, social, and other digital channelsTranslate brand strategy and reputation for innovation into intuitive, scalable, and emotionally resonant digital experiencesDevelop and manage the enterprise-wide digital roadmap, balancing short-term wins with long-term innovationChampion a customer-first mindset, ensuring consistency, accessibility, and usability across all digital touchpointsExplore and integrate emerging technologies (AI, personalization, conversational interfaces, etc.) to enhance customer engagementEnsure all digital programs comply with global healthcare regulations, data privacy laws (GDPR, etc.), and medical device marketing standardsPerformance Marketing & AnalyticsLead development and execution of multi-channel campaigns (search, social, programmatic, email, and web)Drive SEO, content marketing, and organic social strategies, ensuring alignment with paid initiativesOptimize campaign performance for lead generation, conversion, and revenue growthMonitor and manage budgets, maximizing ROI and efficiencyEstablish KPIs for adoption, retention, satisfaction, and digital revenue, and deliver actionable insights using analytics platformsLeadership & CollaborationBuild, mentor, and inspire a high-performing digital marketing team, establishing clear goals, ownership structures, and career pathsCollaborate with brand, creative, communications, and product marketing teams to ensure cohesive storytelling and executionCreate and uphold standards that ensure design and content excellence across digital channelsPartner with global and regional teams to align digital strategies with corporate priorities and market needsServe as a thought leader internally and externally, representing Fotona’s digital innovation at industry forums and eventsQualificationsBachelor’s degree required; advanced degree preferred7+ years of progressive digital marketing experience, including website launches and integrated campaign management3+ years in a leadership role within a high-growth, corporate environment; medical device or other highly regulated industry experience strongly preferredProven success in building and scaling digital ecosystems that deliver measurable business resultsStrong ability to translate brand vision into high-impact digital strategiesDemonstrated experience and knowledge of a myriad of digital tools and platformsAdvanced skills in conversion rate optimization, funnel optimization, and A/B testingStrong collaboration skills, with the ability to work across creative, technical, and commercial functionsExcellent leadership, communication, and presentation skillsAdditional RequirementsValid passport and ability to travel domestically and internationally (approximately 15-20%)Ability to work flexible hours, including evenings and weekends as neededAbility to lift and carry up to 20 to 50 pounds occasionallyAbility to work at a computer and sit for extended periodsCompensationCompetitive pay based on experienceExcellent benefits package including Medical, Dental, Vision, and Life Insurance401(k) with matchingOpportunity to develop and grow a career within a fast-growing and industry-leading company.Fotona is an equal-opportunity employer #J-18808-Ljbffr

Created: 2025-09-21