Sales and Marketing Director

Job TypeFull-timeOverviewThe Whitford is a new construction Senior Living community located in Dublin, CA that will be opening in the fall of 2026. We are seeking a dynamic and results-driven Director of Marketing and Sales to lead our sales and marketing efforts. The ideal candidate will be a seasoned professional with a passion for serving seniors, a desire to learn about the senior living industry, and a proven track record of achieving and exceeding sales targets. This leadership role involves administrative tasks, creative work, and project coordination. All responsibilities must be completed in accordance with organization policies and procedures, current standards, guidelines, and regulations.ResponsibilitiesAchieve maximum occupancy and revenue levels by keeping the community at or above budgeted monthly occupancyResponsible to maintain all expenditures for department to remain within budget allowances, review monthly operating statement for accuracy and explain variances to budgetKeep and maintain appropriate recordsAssist with preparation of Yearly Marketing BudgetHandle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries / tours is up to date and inquiry process to ensure inquiries are handled properly at all timesWork closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited toCommunity EventEducational SeminarsProfessional NetworkingAdvertisingPublic RelationsCompile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each weekCapture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documentedEnsure all existing inquiries in the software system need to have "next steps" scheduled to maintain constant contactKeep abreast of key market competitor's strengths, weaknesses, and pricing with quarterly competitive analysis / SWOT reportsUtilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sourcesSupervise (two or more full time or the equivalent) Residency Counselors to include hiring, training, evaluating, and coaching within established policies and proceduresParticipate with management team to assure the marketability of the community includingUpkeep and attractivenessResident / Family communicationsUtilization of internal events for marketingAccountable for in-house marketing and sales trainingQualificationsBachelor's degree with emphasis in marketing / sales preferredFive years of experience in marketing and sales preferred with experience and / or knowledge of senior living industryManagement experience is also preferredAbility to speak, read, and comprehend the English languageProficiency with Microsoft Office Suite productsMust possess personal driving record consistent with the requirements of the stateSalary85,000-$90,000 annually #J-18808-Ljbffr

Created: 2025-09-21