Head of Growth

The Reality CheckWe're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager RIGHT NOW, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading.What You'll Actually DoOwn the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team.Core Ownership AreasPerformance Marketing (Hands on Keyboard)Personally manage and optimize $500K-$1M/month in Meta/Google spendBuild campaigns, test audiences, write ad copy, analyze creative data YOURSELFDesign geo-targeted campaigns for our retail partners (especially Kroger launch)If you haven't touched Facebook Ads Manager this week, this isn't for youCreator & Influencer Excellence (Direct Relationships)Personally manage whitelisting campaigns across 100+ creatorsYOU negotiate with macro influencers and YouTubers (10M+ subscribers)YOU write the briefs, YOU review the content, YOU launch the adsBuild creator content that drives DTC sales AND retail trafficNo "my team handled creators" - YOU handle creatorsTikTok Shop & Retail ActivationBuild our TikTok Shop from YOUR keyboard to $1M+/monthCreate geo-targeted digital campaigns that drive store velocitiesTrack digital → retail impact and optimize based on real velocity dataOwn Kroger launch digital strategy and executionBrand-Side Experience OnlyWe exclusively hire from brands. Period. No agencies. No exceptions. If you've spent your career spending other people's money without P&L accountability, this role isn't for you.Must Have:Currently running $300K+/month in paid spend YOURSELF (not your team)Opened Facebook Ads Manager TODAY (we'll ask to screenshare)Personal relationships with 50+ creators you've whitelistedHave personally negotiated influencer deals (not through an agency)Worked at profitable brands between $10M-$100MUnderstand retail velocities and digital's impact on themProve You're RealWe will ask you to:Screenshare your Facebook Ads Manager during the interviewShow us a campaign you optimized THIS WEEKPull up actual creator conversations in your inboxWalk through your personal workflow for launching whitelisting campaignsIf you can't do this, don't applyWhat Success Looks LikeDay 1: You're in our ad account optimizing campaigns Week 1: You've cut CAC by 15% through immediate optimizationsMonth 1: Kroger launch campaigns live with your hands on keyboardMonth 3: TikTok Shop at $500K+/month, 20+ new creators whitelistedMonth 6: Revenue doubled, you've earned the right to hire supportCompensationBase: $130-160K based on proven resultsPerformance Bonus: 20-30% tied to revenue and margin targetsEquity: Generous stock plan with significant upside as we scale to $100M+Remote-first with quarterly sprintsWhy This Role MattersOur founder is spread across three brands. You'll have full autonomy AND significant equity to build the growth engine. But you have to BUILD it yourself first, not manage others to do it.Do NOT Apply If:You "oversaw" media buying but didn't do it yourselfYou "managed a team" that ran campaignsYou last opened Facebook Ads Manager in 2023You think creative strategy means mood boardsYou've never felt the pain of missing ROAS targets with YOUR budgetTo ApplySend ONLY these three things:Screenshot of a campaign YOU optimized this week (with today/'s date visible)Proof of a creator whitelisting deal YOU personally executedYour exact plan for our Kroger launch activationSubject line: "I personally scaled [Brand] from $X to $Y"No agencies. No "I managed someone who did this." No exceptions.If you're still reading and can actually do what we're asking, you'll build serious wealth here through our equity plan. But you have to be able to DO THE WORK, not talk about it.Health, Dental, & Vision401k PlanCompetitive PTO PlanObserved Holiday'sAmazing, Pet-Friendly Office EnvironmentFree Drinks & SnacksFree Friday Lunches from Doordash #J-18808-Ljbffr

Created: 2025-09-22