Regional Marketing Director

OverviewRegional Marketing Director Opportunity - This position will support five (5) UHS behavioral health facilities in the Massachusetts market. This is a fully remote position and requires 50%-75% travel.About Universal Health ServicesOne of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was recognized as one of the World’s Most Admired Companies by Fortune and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located across the U.S., Washington, D.C., Puerto Rico and the United Kingdom. Marketing DirectorThe Regional Marketing Director drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role partners with facility CEOs and other facility leadership on strategies to meet each facility’s goals and objectives, and identifies the marketing mix based on the overall marketing budget. This position serves as point-person for a specific set of facilities and orchestrates, oversees and liaises on all marketing and PR activities within the regional/local market, working in close collaboration with the internal Agency at UHS.ResponsibilitiesCreates the marketing plan including digital media and paid media campaign concepts for assigned facilities in consultation with facility operations, team members, business development, and the agency.Creates eNewsletter content. Maintains distribution lists for email marketing, ensuring audiences grow. Administers facility’s email marketing outreach via Constant Contact.Executes and monitors the plan for results including monthly reporting to leadership on results and actions taken to remediate when not at target. Monitors trending metrics including missed-call reporting on Analytics Dashboard, escalating where needed.Administers facility social media visibility by identifying and soliciting interesting content that brings facility culture to life. Captures, captions, posts and monitors. Engages Agency team for creative asset creation, as needed.Regularly audits all digital footprints (e.g., facility websites, Google My Business, social media accounts) at minimum weekly to ensure accuracy and resolve issues. Provides weekly reports to leadership on audits, findings and actions taken.Ensures current and relevant content is developed and ready to deploy including facility-based content created by facility staff is accurate and fresh.Collaborates with complementary Marketing functions to ensure alignment and integration.Champions facility positive PR. Builds relationships and maintains local media lists, pitches positive stories (aligning with Corp PR), orchestrates local events, and promotes community engagement.Ensures facility/network leverages all available channels, resources and vendor platforms as relevant to operations and service lines; explores new functionalities to support evolving business demands.Researches competitors’ digital activity to stay relevant and identifies innovative trends locally and nationally to keep facilities ahead.Performs other duties as assigned/required by this position.BenefitsStudent Loan Repayment - $200 per monthTuition Reimbursement - $5,000 per yearChallenging and rewarding work environmentCompetitive Compensation & Generous Paid Time Off (26 days per year + rollover)Excellent Medical, Dental, Vision and Prescription Drug Plans401(K) with company match and discounted stock planSoFi Student Loan Refinancing ProgramCareer development opportunities within UHS and its 300+ SubsidiariesMore information is available on our Benefits Guest Website: QualificationsRequirementsEducation: Bachelor’s Degree in marketing or related field requiredExperience: 5 years of healthcare marketing management experience required; behavioral healthcare marketing experience preferredSkills:Proficient knowledge of marketing metrics and Digital Analytics platformsStrong proficiency in conducting research via the InternetUnderstanding of client-facing interaction; works well with multiple stakeholders across national locationsProficient in Microsoft Office SuiteStrong sense of urgency and problem-solving skillsAbility to analyze and assess new developments in the industryEEO StatementAll UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and support recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.We believe that diversity and inclusion among our teammates is critical to our success.Avoid and Report Recruitment ScamsAt UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, report concerns to appropriate law enforcement and refer to legitimate UHS career websites to verify opportunities and not rely on unsolicited calls from recruiters. #J-18808-Ljbffr

Created: 2025-09-22