Regional Marketing Director

ResponsibilitiesRegional Marketing Director Opportunity -This position will support five (5) UHS behavioral health facilities in the Massachusetts market. This is a fully remote position and requires 50%-75% travel.The Regional Marketing Director drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on strategies with the goals and objectives of each facility and identifies marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and liaising on all marketing and PR activities within the regional/local market, working in close collaboration with the internal Agency at UHS.Responsibilities:Creates the marketing plan including digital media and paid media campaign concepts for assigned facilities in consultation with facility operations, team members, business development, and the agency.Creates eNewsletter content. Maintains distribution lists for email marketing, ensuring that audiences grow. Administers facility’s email marketing outreach via Constant Contact.Executes and monitors the plan for results including monthly reporting to leadership on results and actions taken to remediate when not at target. Monitors trending metrics including missed-call reporting on Analytics Dashboard, escalating where needed.Administers facility social media visibility by identifying and soliciting interesting content that brings facility culture to life. Captures, captions, posts and monitors. Engages Agency team for creative asset creation, as needed.Regularly audits all digital footprints (e.g., facility websites, Google My Business, social media accounts) at a minimum, weekly, to ensure accuracy and immediately resolve issues found during audits. Provide weekly report to leadership on what was audited, findings and actions taken. This includes verifying links and action buttons are working properly.Ensures current and relevant content is developed and ready to deploy including facility-based content created by facility staff is accurate and fresh.Collaborates with complementary Marketing functions to ensure alignment and integration.Champions facility positive PR. Builds relationships and maintains local media lists, pitches positive stories, orchestrates local events, and promotes community engagement.Ensures facility/network is leveraging all available channels, resources, vendor platforms, as relevant to operations and service lines. Considers new functionalities to support evolving business demands.Researches competitors’ digital activities to reach patients and stay relevant; identifies trends locally and nationally to stay ahead.Performs other duties as assigned/required by this position.Benefit HighlightsStudent Loan Repayment - $200 per monthTuition Reimbursement - $5,000 per yearChallenging and rewarding work environmentCompetitive Compensation & Generous Paid Time Off (26 days per year + roll over)Excellent Medical, Dental, Vision and Prescription Drug Plans401(K) with company match and discounted stock planSoFi Student Loan Refinancing ProgramCareer development opportunities within UHS and its 300+ Subsidiaries!More information is available on our Benefits Guest Website: QualificationsRequirementsEducation: Bachelor's Degree in marketing or related field requiredExperience: 5 years of healthcare marketing manager experience required; behavioral healthcare marketing experience preferredSkills:Proficient knowledge of marketing metrics and Digital Analytics platformsStrong proficiency in conducting research via the InternetUnderstanding of client-facing interaction; works well with multiple stakeholders across national locationProficient in Microsoft Office SuiteStrong sense of urgency and problem-solving skillsAbility to analyze and assess new developments in the industryEEO StatementAll UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.We believe that diversity and inclusion among our teammates is critical to our success.Avoid and Report Recruitment ScamsAt UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information from you via email. Our recruiters will not email you from a public webmail client. If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, report concerns to appropriate law enforcement and verify opportunities on legitimate UHS career websites. #J-18808-Ljbffr

Created: 2025-09-22