Vice President of Finance Strategy (Norwalk)

Reeds Inc VP of Finance Strategy Location: Onsite/HybridCompany: Reeds Inc. is an innovative company and category leader that provides the world with high quality, premium and naturally bold better-for-you beverages. Established in 1989, Reed's Inc. is a leader in craft beverages under the Reeds, Virgils and Flying Cauldron brand names. The companys beverages are now sold in over 40,000 stores nationwide.Role Summary Own strategic and operational financial planning, revenue management, pricing and long-term customer strategy. This role requires a mix of strategic thinking and operational execution, as it will be responsible for long-term goal setting, as well as AOP, rolling forecast, and analytics to inform commercial and operations decisions. Key ResponsibilitiesDevelop and drive the companys long-term financial strategy in alignment with business goalsPartner with Sr Executive team to evaluate strategic initiatives, including channel expansion, new innovation and partnerships Design and implement a comprehensive revenue management framework across all channelsLead pricing strategy and execution to ensure profitability and competitive positioning, leveraging elasticity and customer insights.Partner with sales and marketing to optimize trade spend and promotional effectivenessCollaborate with Sales to align financial goals with customer strategiesSupport contract negotiations with key customer and distributorsOwn the financial planning process, including budgets, forecasts, scenario modeling and variance analysisQualifications15+ years Finance and Strategy leadership in CPG/beverages; strong modeling and storytelling.Expertise in revenue growth management, promo analytics, and cost/margin fortable with ERP/BI stacks; builds scalable reporting and fluences senior stakeholders; drives cross-functional planning discipline.

Created: 2025-09-23