Licensing Manager - Co-Brands

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Are you a dealmaker with an eye for Kawaii design?Do you thrive at the intersection of strategic hustle, creative synergy, and unadulterated joy? Sanrio is looking for a Licensing Manager who’s more than numbers-driven—you’re brand-obsessed, trend-savvy, and excited to shape the future of Co-branded Licensing.If youre passionate about building powerhouse collaborations between beloved brands and bold new products, we’d love to meet you!Director of Licensing in managing Sanrio’s Co-branded Licensing partnerships. Help develop and execute strategic plans to grow our business across Apparel, Accessories, Footwear, and HBA categories. You’ll be the day-to-day point of contact for Licensees and will collaborate closely with cross-functional teams to bring our brand vision to life.Directly manage Licensees & and partnerships across Co-brand partnerships in apparel, accessory, footwear and HBA categories.Identify and evaluate Co-brand opportunities aligned with the brand’s values, positioning, and business objectives.Analyze existing Licensee businesses via sales comparisons, forecasts, trend research, and competitive analysis.Lead contract negotiations, deal terms, and royalty structures in collaboration with Legal and Finance.Work with the Legal team to facilitate contract compliance, including tracking expiration dates and signatures. Oversee and monitor contract expiration reports and provide updates on a weekly basis.Prospect for new Licensees, present pitches, prepare sales materials, presentations/decks and ad-hoc reports/requests.Work with the Finance team to gather annual and quarterly sales projections and verify quarterly sales.Participate in weekly cross-functional approval meetings with Licensing, Design, Retail, and Marketing teams to gain internal alignment and direction.Facilitate creative kick-off calls for Licensees with Licensing and Creative teams.What do YOU bring to the table (***** Experience, Skillset & Personal Attributes):~ BA in Business Administration, Marketing, or related field preferred.~Proficient in Excel, MS-Office, PowerPoint, Outlook. Must be capable of creating polished Sales presentation decks and delivering them to prospective partners, internal teams and Sanrio executives.~ Must be able to multi-task in a fast-paced environment, managing several projects at once.~ Ability to establish priorities, work independently and proceed with objectives without supervision.~ Ability to travel will be required.*Even though this is a hybrid position, candidates must live in Southern California, and be able to travel to our offices two days per week.

Created: 2025-09-24