Analyst, Search Marketing

Company DescriptionPresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."Job DescriptionAs a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients.ResponsibilitiesServing as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goalsBuilding and presenting concise program readouts of performance towards key business metricsHolistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reportingActively participating in meetings and proactively identifying campaign opportunities, challenges and issuesAssimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reportedBid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategyImplementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issuesMonitoring emerging industry trends and summarizing them for internal and external stakeholdersLeveraging and developing proficiencies with SEM platforms, tools and resourcesDeveloping campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructionsDevelop performance forecasts, budget allocations and providing data-based rationale for these recommendationsCollaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashionConsistently demonstrating positive impact with clients, internal teams, capability and outside vendorsQualificationsWe’re looking for strong, impactful work experience, which typically includes:A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEMStrong ability to work closely within a team structure to problem solve, prioritize and manage time effectivelyAdvanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClickStrong client management and presentation skillsExpertise in managing numbers and proficiency in executing approved media buysA firm pulse on the media marketplace and to provide insights into campaign resultsA detail-oriented and organized approach to achieving objectivesSolid quantitative and research skills, and proven data interpretation capabilityStrong communication skills – you’re clear and thorough, yet conciseA passion for our industry, building relationships and a desire to contribute to a teamExudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done rightFamiliarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generationGot the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.Additional InformationOur Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact Range: $59,850 - $86,680. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/24.All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr

Created: 2025-09-24