Citi Retail Services: Partner Marketing Card ...

OverviewMarketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team’s focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.About Citi Retail Services and CRS Partner MarketingThe Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with Macy’s, The Home Depot and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS partner marketing team, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative, and fast-paced environment.RoleThe Head of Acquisitions for Citi Retail Services is currently seeking an SVP of Partner Marketing Acquisition Growth. The individual in this role will be responsible for developing the strategy for Acquisition growth across a breadth of Citi’s partners and channels, including leading marketing programs, monitoring performance trends, leading forums and routines to monitor workstream progress, and developing materials to support regular strategy reviews.ResponsibilitiesLead the development of acquisitions strategies across priority channels by collaborating with business partners to identify efficiencies in our acquisition channels through innovations in strategy, targeting, delivery, process, and capabilities and size opportunities accordingly.Build-out new acquisition channels and programs and optimize existing ones.Work with digital teams, digital channel managers, and legal team to launch and enhance channel capabilities, creative assets and customer experience development.Responsible for ensuring the proper controls are in place and processes are well documented and monitored on a regular basis.Partner on reporting, tracking, forecasting and competitive insights to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.Develop content for strategic updates to Cross-functional partners and leadership, weekly and monthly updates.Responsible for managing a team of program managers.Responsible for risk and issue management, reporting on project metrics and prioritization process.Run the project steering committee ensuring all stakeholders are well informed of active projects and project prioritizations are aligned with company and department strategies.Provide metrics on teams and project performance to ensure the growth and development of the team as well as providing a foundation for making data-driven decisions.Develop key dashboards and communication plans to keep all parties up to date regarding project statuses and issues.Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications10+ years of experienceExperience in business, particularly in project management, digital marketing or capability development and credit card acquisitionCo-brand and private label cards experience preferredExemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organizationExcellent planning, forecasting, reporting and analytical skillsExceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and externalPartner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partnersComfortable in ambiguous situations, self-starter and self-learnerComfortable operating in a highly matrixed, complex environmentStrong sense of accountability and decisiveness in a strong work ethic cultureTeam-player with ability to adjust immediate priorities based on changing business needsExpertise in Martech, adtech and project management workflow tools i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, etc.EducationBachelor’s/University degree, Master’s degree preferredThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.------------------------------------------------------Job Family Group: Marketing------------------------------------------------------Job Family: Marketing Program Management------------------------------------------------------Time Type: Full time------------------------------------------------------Primary Location: Wilmington, Delaware, United States------------------------------------------------------Primary Location Full Time Salary Range: $144,480.00 - $216,720.00This position may include discretionary and formulaic incentive and retention awards. Citi offers medical, dental, vision coverage; 401(k); life, disability insurance; wellness programs; and paid time off. Availability of offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Most Relevant Skills: Please see the requirements listed above.------------------------------------------------------Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------Anticipated Posting Close Date: Sep 25, 2025------------------------------------------------------Equal Opportunity Employer: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr

Created: 2025-09-24