Marketplace Marketing Manager (Atlanta)

Position OverviewThe Marketplace Marketing Manager will drive execution of the marketing and promotional strategy across major third-party marketplaces including Amazon, eBay, Walmart, and others. This individual will serve as the primary liaison between internal teams and external marketplace partners, with the goal of increasing visibility, driving sales, maintaining key account metrics, and optimizing return on investment across channels.Youll manage seasonal and evergreen promotional calendars, negotiate marketing placements, oversee ad performance, and collaborate with Purchasing, Creative, and Analytics teams to align on strategy and execution. Youll also be responsible for ensuring promotions launch on time and match agreed-upon terms, monitoring account health metrics, and help troubleshooting issues to maintain a top-tier seller status.Key ResponsibilitiesMarketplace Promotions & StrategyPlan, execute, and evaluate marketing and promotional strategies across Amazon, eBay, Walmart, and other marketplacesNegotiate paid placements, deal events, and seasonal marketing opportunities with marketplace contactsCoordinate product inclusion in major sales events (e.g., Prime Day, Black Friday) and ensure alignment with internal goalsCross-Functional CollaborationPartner with Purchasing, Marketing, and Operations teams to align inventory, timing, and focus skus/categories for each marketplace.Coordinate execution timelines and deliverables across departments for campaign launchesCoordination with finance on on agreements and contracts to ensure payments for all agreements.Advertising & Performance AnalysisOversee marketplace advertising campaigns (e.g., Amazon Sponsored Products, eBay Promoted Listings, Walmart Connect)Analyze advertising ROI and promotional effectiveness using platform and internal data toolsIdentify performance trends and implement optimizations to improve revenue and margin targetsExecution & ComplianceEnsure all marketing and promotional campaigns are set up accurately and go live on timeConfirm all promotions match agreed-upon terms and are properly reflected on the platformMaintain contract compliance and follow-through with all commitments made to marketplace partnersTrack contract deliverables and ensure deadlines, creative, and budget elements are metAccount Health & Issue ResolutionProactively identify and resolve issues related to listings, campaign delivery, or platform complianceEscalate and troubleshoot with platform reps to resolve suppression flags, performance issues, and discrepanciesServe as the key point of contact with marketplace partner teams for all marketing-related mattersQualifications35 years of experience in marketplace marketing, digital advertising, or e-commerce managementStrong working knowledge of Amazon Seller/Vendor Central, eBay Seller Hub, Walmart Marketplace, or similar platformsProven ability to manage promotional execution and maintain contract accuracy across multiple channelsAnalytical mindset with ability to interpret data, solve problems, and drive ROIExcellent attention to detail and follow-through on deliverablesOutstanding communication, negotiation, and cross-functional collaboration skillsExperience in consumer electronics or a similar high-volume product category is a plus

Created: 2025-09-24