Director of Ecommerce

About the RoleMATE the Label is seeking a strategic and hands-onDirector of E-commerceto own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials.Hybrid (L.A. based) | Full-time | 3x/week in officeKey ResponsibilitiesE-commerce Strategy & Leadership Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams Maintain a clean, intuitive, high-performing site experience aligned with brand values Product Experience & Innovation Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows Champion intuitive, mobile-first design that reflects our sustainability-first ethos Use A/B testing and personalization strategies to continuously improve performance Operational Oversight Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes Develop documentation and workflows to scale operations cleanly and efficiently Data-Driven Optimization Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights Develop clear KPIs and experimentation plans to measure success and guide iteration Translate data into actionable insights and compelling stories for leadership and stakeholders Qualifications 8+ years of e-commerce experience, with 4+ years in a senior leadership role Proven success growing a DTC brand through onsite optimization, CRO, and retention Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.) Values-driven, purpose-led mindset with a passion for sustainability and clean living Experience using AI tools to enhance customer experience, content, or site optimization Tools We Use Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignmentWhy MATE MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.

Created: 2025-09-25