Director of Brand Communications

About the Role We’re looking for someone who lives and breathes brand storytelling—a sharp communicator who can shape how our brands show up in the world. This person will lead all things public relations and communications for our portfolio, ensuring every message—from a press release to a social post—feels intentional, strategic, and on-brand.You'll serve as the driving force behind PR strategies, influencer initiatives, integrated campaigns, and earned media wins. You’ll work cross-functionally with marketers, creatives, digital teams, and external partners to bring bold, thoughtful brand moments to life.This is a big role—with visibility across the organization—and it calls for someone who can think high-level and act in the details, shifting seamlessly from campaign brainstorms to crisis communications when needed.What You’ll Own Your mission? Keep our brand voice sharp, cohesive, and compelling across every channel and conversation. Here’s what that looks like in practice: Strategy & Campaigns Craft, roll out, and refine integrated comms strategies for all brands in the portfolio—think media, PR, influencer, and social. Lead storytelling efforts that amplify product and brand messaging, tying in PR, social, paid, influencer, and experiential. Partner with internal teams and agencies to spark earned coverage, grow visibility, and make headlines in the right way. Push creative boundaries to build campaigns that deliver YOY results and measurable impact. Media & Messaging Oversee all earned media—from drafting press releases and media strategies to guiding editorial calendars and social content. Serve as the go-to for influencer/creator relations—paid and unpaid—ensuring we nurture long-term partnerships that build buzz. Be our internal point for issues and crisis management, ensuring responses are timely, thoughtful, and on-brand. Champion brand consistency across all communications—internal, external, and experiential. Team Leadership & Collaboration Lead agency relationships and all the behind-the-scenes logistics (RFPs, SOWs, performance tracking, etc.). Inspire, mentor, and empower the team to think creatively and strategically. Partner with brand, creative, and digital teams to plan campaigns from the ground up, with a clear POV on messaging and earned strategy. Influencer & Social Develop and evolve each brand’s influencer strategy—from always-on programming to launch-specific campaigns. Stay plugged into the social and influencer landscape so we can move fast, be relevant, and stay ahead of the curve. Build scalable influencer and social systems—guidelines, selection frameworks, content standards—that brand teams can run with. Bring a data mindset to everything—track what’s working, optimize what’s not, and build compelling insights into shareable dashboards. Measurement & Impact Drive performance reporting for earned media, influencer efforts, and PR campaigns. Use data to tell the story—monthly trend reports, actionable insights, and results that ladder up to brand goals.What You Bring You’re a natural storyteller and strategist. You connect the dots across platforms, people, and moments—and bring others along for the ride.Your Background A bachelor’s degree in marketing, communications, or a related field 5–7 years in PR, comms, or brand marketing roles You’ve successfully led comms strategies and high-visibility campaigns You’ve worked with influencers and media—local and national—and you know how to get coverage that matters You’ve been the face of a brand before (or are ready to be), and you’re comfortable representing the brand across interviews, events, and public platformsYour Skillset A bias for action and a knack for pushing ideas across the finish line A creative and strategic mindset with sharp instincts for brand-building Experience coaching and developing a high-performing team Strong understanding of digital platforms, paid/owned/earned integration, influencer marketing, and content strategy Solid reporting and analytics chops—you don’t just track metrics, you use them to shape the next big move Exceptional communication skills, both written and verbal, with an eye for detail SEO, ad copywriting, and storytelling

Created: 2025-09-25