Senior Financial Analyst

OverviewSenior Financial AnalystBabylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.The finance team at Babylist is expanding! As a Senior Financial Analyst supporting our E-commerce business, you will be instrumental in driving visibility, efficiency, and performance across the Babylist Shop. You'll partner with the Senior Finance Manager to lead analysis for our commerce engine, with a focus on topline and margin optimization. This role partners cross-functionally with Merchandising, Planning, Supply Chain, Accounting and Data to evaluate strategic investments, improve reporting, and support our company-wide goals through financial insights.The ideal candidate will have :QualificationsAt least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce companyStrong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc.Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling.Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset managementExcellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insightsExceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders.Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple prioritiesPassion to continuously provide exceptional customer service to all internal business partners.Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance.Bachelor/'s degree in economics, Finance or a related field. MBA is plusBonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impactResponsibilitiesMonthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trendsOwn E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and AccountingSupport development of pricing and promotional strategies, including ROI analysis and optimizationAnalyze Co-Op, DDA, and rebate programs to assess financial impact and track accrualsDeliver SKU and departmental reporting from revenue through marginEnsure data integrity of key ecommerce metrics in collaboration with Data and EngineeringPrepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differencesTake ownership of establishing and managing new financial processes to address current gapsDesign and implement processes and reporting frameworks to enhance operational transparencyLeverage financial systems to provide visibility and transparency to business leaders in order to better track against financial targetsProactively provide value-added feedback to improve current processes from both an operational and strategic viewpointSupport development of monthly and quarterly board presentations, annual planning process, long-range planning (5 Year Plan), and other critical business requestsWhy you will love working at BabylistWe invest in the infrastructure you'll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your officeWe build products that have a positive impact on millions of people's livesWe work at a sustainable pace which means work / life balance is a real thing hereWe believe technology and data can solve hard problemsAI plays a meaningful role in how we work, create, and scale intentionally embedded in our tools, systems, and decision-making to support innovation and real impactWe believe in exceptional managementWe offer competitive pay and meaningful opportunities for career advancementWe have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company matchWe care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planningBabylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. The starting salary range for this role is $92,209.00 to $139,855.00, representing the lowest to highest compensation we reasonably expect to offer for this position.Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, 401(k) matching, flexible spending accounts, and paid leave, including PTO and parental leave.Important noticesInterview Process & Data Use: To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.Official Communication: All communication regarding your application will come only from the Babylist Talent Team via an @ email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.SMS consent: As part of our hiring process, you may be offered the option to receive text message updates about your application or interviews. Opting out will not affect your application status; communication will continue via email or phone. Message and data rates may apply. You can reply STOP to unsubscribe or HELP for assistance. 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Created: 2025-09-25