Sr. Sales Activation Manager

Women of the Vine & Spirits (WOTVS) is the leading mission-driven global membership organization comprised of women and men who are committed to empowering and advancing women in the beverage alcohol industry. By championing women in the workplace, WOTVS is dedicated to shaping the beverage alcohol industry where the talents and perspectives of all women are not only valued but serve as a driving force for success and growth.CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.Deutsch Family Wine & Spirits is currently seeking a Sr. Sales Activation Manager (Sr. SAM) who possesses the qualifications below.As a Sr. Sales Activation Manager (Sr. SAM), you'll ensure ourbrands are the MVP-most visible product-in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role is based in Washington (WA).Responsibilities:Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport and fostering brand loyalty.Extended & Critical Geographic Scope: Including serving as an RM for Tier 2-3 markets and geographies essential to the spirits strategyActivation Tactics: Viewed as an expert and best-in-class leader by their peersRate of Sale: Improve DFWS brands through activation tacticsFoster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation eventsEducate and Influence: Lead the education and training efforts in on and off premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mindExecute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into salesEnhance Market Presence: Build visibility and trial to boost brand affinity and sales in the marketDrive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accountsResults-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goalsRelationship Builder: Skilled at capturing attention, building rapport and fostering brand loyaltyMarket Savvy: Knowledgeable about market trends and competitive activitiesStrategic Thinker: Ability to turn strategies into game-winning plays through creative thinkingBudget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance effortsQualifications:Education: College degree preferred or equivalent experienceExperience: A beverage industry professional with a minimum of 7 years' field sales experience in alcohol-beverage or CPG (consumer packaged goods) industriesTechnical Savvy: Computer literate and functional in Microsoft OfficeObjective oriented: focused, and assertive individual who needs little direction or supervisionA team player: able to work in an intense, fast-paced environmentStrong interpersonal and leadership skills: to develop key customer and staff relationshipsStrong communication skills: ability to make compelling presentationsMobility: A valid driver's license and ability to travel within an assigned territory is requiredSchedule: Flexibility to work non-traditional hours when required, including evenings and weekendsLocation: Live in or near the territoryCompliance: Required to obtain a solicitor's permit where necessaryWhat We Offer:Competitive compensationCareer development opportunitiesMedical, dental, vision and life insurance, PTO401 (k) matchProduct allowance to enjoy DFWS productsTuition Reimbursement and a Post Secondary education scholarship program for employees' childrenGym reimbursementEmployee Assistance ProgramWe Value DiversityAt DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.About Deutsch Family Wine & SpiritsInitially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.Learn more about Deutsch Family Wine & Spirits at #J-18808-Ljbffr

Created: 2025-09-25