Director, U.S. Patient Marketing, AL Amyloidosis

Get AI-powered advice on this job and more exclusive features.At Alexion, AstraZeneca Rare Disease, we’re seeking a Director, U.S. Patient Marketing, AL Amyloidosis. This individual will lead patient marketing for the U.S. AL Amyloidosis commercial brand team, which is preparing for the potential commercialization of an investigational therapeutic within a developing rare hematology market. This role will drive the development and implementation of our strategy and tactics for patients and caregivers. This individual will report to the Senior Director, U.S. AL Amyloidosis Marketing, and will play a critical role in collaborating to drive consumer engagement and help shape our future in Amyloidosis.You Will Be Responsible ForShaping the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet needUnderstanding the market landscape through direct patient learning opportunities and generating insights, positioning Alexion as a dedicated and innovative partnerLeading the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaignsCollaborating closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunitiesDeveloping and executing innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materialsLeading patient identification initiatives, supporting disease awareness and diagnosis strategiesDelivering multi-channel patient promotional platforms and optimizing the marketing mixLeading both direct and indirect patient/DTC communication strategiesProviding strategic oversight for consumer media plan development and performance measurementPartnering with commercial analytics and insights teams to assess current patient market dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary and secondary research projectsContributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgetingDeveloping and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)Identifying appropriate key performance indicators to measure and monitor, and leading patient cross-functional team tracking & performance analysisManaging agency partners, project timelines, resources, and patient marketing budgetsRole modelling and fostering a culture of collaboration and patient centricityYou Will Need To HaveBachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities10+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency or related healthcare experienceExtensive patient and/or consumer marketing digital and personal engagement experienceHealthcare media planning experienceStrong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team leadProven leadership skills and the ability to collaborate in a matrix environmentHigh level of interpersonal skills and highly adept in both verbal & written communicationAbility to work in a rapidly evolving and fast paced competitive environmentAbility to travel up to 20%The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation, to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hoursWe Would Prefer For You To HaveAdvanced degree (MS, PhD, or MBA)Extensive pharma or biotech commercial experience, including hematology, oncology, or rare diseasesStrong track record supporting launch strategy effectiveness in specialty or rare disease marketsDemonstrated expertise in developing and implementing patient persistence and adherence strategiesPrior experience managing DTC media campaigns, including TV, print, digital, social, and search, within regulated industries such as pharmaceutical or healthcareSpecialized experience with rare diseases, specialty therapeutics, or high-value biologics experienceFamiliarity with applying AI tools and techniques to enhance marketing efficiencyWhen we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That/'s why we work, on average, a minimum of three days per week from the office. But that doesn/'t mean we/'re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.At AstraZeneca/'s Alexion division, you/'ll find yourself at the forefront of rare disease biopharma. Our commitment to transparency, objectivity, and ethics drives us to push scientific boundaries. With global reach and potent capabilities, we are uniquely positioned to shape the future of rare disease treatment. Our culture fosters innovation through a passionate entrepreneurial spirit combined with the strength of a global biopharma. Here you/'ll be empowered to make a difference by connecting deeply with patients/' journeys while growing your career alongside exceptional leaders.Ready to embark on this exciting journey? Apply now to join our team!The annual base pay for this position ranges from $180,875.20 - $271,312.80. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Date Posted 11-Sept-2025Closing Date 25-Sept-2025Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesReferrals increase your chances of interviewing at Alexion Pharmaceuticals, Inc. by 2xGet notified about new Marketing Director jobs in Boston, MA.Boston, MA $160,000.00-$215,000.00 7 months agoGrowth Marketing Director, Mirakl ConnectBoston, MA $172,900.00-$259,300.00 2 weeks agoSenior Vice President of Engagement MarketingBoston, MA $250,000.00-$340,000.00 2 weeks agoCambridge, MA $174,500.00-$274,230.00 2 weeks agoCambridge, MA $85,000.00-$90,000.00 1 week agoWaltham, MA $253,000.00-$300,000.00 2 months agoSr. Director, Global Marketing and CommunicationsWaltham, MA $215,000.00-$245,000.00 2 weeks agoDirector of Marketing And Business DevelopmentBoston, MA $136,000.00-$160,000.00 1 month agoAssociate Director, Regional Marketing - New EnglandGreater Boston $155,000.00-$205,000.00 1 day agoMassachusetts, United States $169,600.00-$212,000.00 2 weeks agoGreater Boston $150,000.00-$190,000.00 4 weeks agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-25