Senior Marketing Manager - Health Plans

Get AI-powered advice on this job and more exclusive features.This range is provided by Quest Diagnostics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$135,000.00/yr - $160,000.00/yrThe Quest Diagnostics unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers. We deliver value through market-based, customer-centric, and clinical and non-clinical solution marketing teams focused on Patients, Physicians, Health Systems, Health Plans, Employers and Life Sciences. Our marketing enabling functions include teams focused on brand, digital, marketing operations and communications.Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights!The Senior Marketing Manager for Health Plans is responsible for leading the development and execution of strategic marketing programs and making data-driven recommendations for the Health Plans customer segment. This role will collaborate closely with the Commercial Health Plan Team and with marketers from Physician, Clinical Segment, Diagnostic Services, Strategic Solutions, Health Systems, Patient, and Digital marketing teams. This position reports to the Sr. Director of Health Plans Marketing and will follow a hybrid schedule in our Secaucus, NJ HQ location (3 days per week in office).Understand Payer Landscape: Develop a deep understanding of payer needs, behaviors, trends, and drivers to inform marketing initiativesMarketing Program Leadership: Lead the planning, execution, and optimization of high-quality, integrated health plan marketing programsDrive Marketing Strategy: Lead development of marketing strategies to support assigned health plan national and regional prioritiesDrive Content Strategy: Create, manage, and deploy audience-specific content across internal and external marketing channelsDrive Cross-Functional Collaboration: Build collaborative relationships and lead marketing planning meetings with internal and external stakeholders (key agencies and vendors)Monitor Campaign Performance: Track key performance indicators to measure and optimize the effectiveness of health plan marketing programsSupport Training: Collaborate with the Health Plan Training team to implement training to support the rollout of marketing assets and tools to Commercial teamsBudget Management: Actively manage marketing spend utilizing budget tracking toolRequired Work Experience:Bachelor’s Degree is required, MBA preferredMinimum 5+ years success in a health plans/payer or healthcare marketing role; experience marketing in highly regulated industries preferredProven record of successful execution of marketing campaignsStrategic marketer who blends creativity with data-driven decision-making and demonstrates a sense of urgency to drive impactExcellent project management skills, including management of agencies and vendorsSuperior storytelling and strong communication skills including ability to develop and deliver formal business presentationsTeam oriented - ability to work well with diverse, cross-functional teams and in a highly matrixed environmentInitiative – ability to independently problem solve and find resolutionsProficiency in Microsoft PowerPointUp to 20% business travel requiredPay Range: $135,000 - $160,000 per yearSalary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.Benefits Information:We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects – physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:Day 1 Medical, supplemental health, dental & vision for FT employees who work 30+ hoursAnnual, no-cost health assessment program Blueprint for WellnesshealthyMINDS mental health programVacation and Health/Flex TimeFinFit financial coaching and services401(k) pre-tax and/or Roth IRA with company match up to 5% after 12 months of serviceEmployee stock purchase planLife and disability insurance, plus buy-up optionFlexible Spending AccountsAnnual incentive plansMatching gifts programEducation assistance through MyQuest for Educationand so much more!Seniority levelMid-Senior levelEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesHospitals and Health CareReferrals increase your chances of interviewing at Quest Diagnostics by 2xGet notified about new Marketing Manager jobs in Secaucus, NJ.New York, NY $122,000.00-$176,000.00 1 week agoDirector of Brand Marketing - Color & ConservationNew York, NY $165,000.00-$180,000.00 3 weeks agoExperiential Marketing Manager, Global ExperiencesNew York, NY $122,000.00-$176,000.00 2 weeks agoSenior Field Marketing Manager, Global Client ProgramsNew York, NY $125,000.00-$195,000.00 2 weeks agoNew York, NY $158,000.00-$223,000.00 4 days agoSmall And Medium Business Marketing ManagerNew York, NY $96,000.00-$143,000.00 1 week agoNew York, NY $65,000.00-$75,000.00 1 week agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-09-25