Associate Director, Patient Marketing and Engagement

OverviewAssociate Director, Patient Marketing and Engagement — Boston, MA, US. Full-time, remote with travel approximately 30-40%.ResponsibilitiesLead the development and execution of patient-centered strategies to empower, educate, and activate patients with rare autoimmune conditions and their caregivers. Partner cross-functionally with HCP Marketing, Patient Support Services, Patient Advocacy, Corporate Communications, and external agencies to deliver impactful campaigns that build awareness, foster community connection, and ensure brand pull-through.Support brand indication lead in shaping and delivering patient-focused strategies, storytelling, and positioning aligned to brand and disease state priorities.Design and implement content and channel strategies that deliver personalized, timely, and clear communications across digital, social, and in-person channels.Lead disease awareness and education initiatives; build relationships with patient and caregiver communities, advocacy groups, and thought leaders to co-create meaningful solutions.Partner with Commercial Insights to translate patient journey insights into actionable strategies; measure campaign effectiveness and optimize tactics to improve patient experience and outcomes.Work closely with Legal, Regulatory, and Medical Affairs to ensure compliant review and approval of patient-facing tactics and materials. Align with Patient Advocacy and global partners on conferences, events, and co-branded initiatives.Manage agency partners to deliver high-quality tactics on time and within budget. Track and manage patient engagement budget with accountability for spend and ROI.Represent the voice of the patient across the organization, influence without authority, and mentor junior marketers within the Patient Marketing Community.Travel as required (~30-40% of the time).Education, Experience and QualificationsBS/BA degree (science or business degree preferred); advanced degree a plus.8-10 years of experience in pharmaceutical/biotech marketing or relevant commercial experience.Experience in rare disease, consumer or HCP marketing; omni-channel media preferred.Action-oriented with brand launch experience, strong project management and organizational skills.Strong communication, presentation, and facilitation skills.Strong interpersonal skills and ability to communicate with empathy.Ability to form partnerships and work collaboratively with cross-functional partners and external vendor partners to meet shared objectives.Ability to thrive in a fast-paced entrepreneurial environment, prioritize effectively, and work independently.Strong understanding of the legal and regulatory environment in the pharmaceutical industry.Agility and proven ability to influence without authority.At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.If you require reasonable accommodation in completing your application, interviewing, or participating in the candidate selection process, please contact us at . For privacy questions, review our privacy notice at more information or wish to exercise privacy rights? Contact our Global Privacy Office by email at . #J-18808-Ljbffr

Created: 2025-09-25