Senior Product Marketing Manager, Providers New York, ...

OverviewSenior Product Marketing Manager, ProvidersHeadway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career.Join us, and help change mental healthcare for the better.Role and responsibilitiesAs a Senior Product Marketer on our Provider team, you’ll accelerate growth of our provider products and support product marketing to build a world-class GTM engine.Act as a key voice of the customer internally and collaborate cross-functionally to drive marketing campaigns, new product releases, and enable the growth team to market and sell our provider product.Become an expert on a subset of our provider product — develop a deep understanding of the market, competitive landscape, and customer needs.Lead and support product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops).Drive and support provider positioning and messaging (including personas) to elevate the quality of growth motions.Qualifications5+ years of product marketing experience, preferably in health tech with a SMB focus.Empathetic and relationship-obsessed with internal collaborators and customers.Strong track record of driving quantifiable results.Preference for an environment that fosters growth through open feedback and high autonomy.Thrives in the unknown, eager to dive into unfamiliar challenges, learn new skills, and drive toward solutions.Motivated by improving access to mental healthcare and making a positive pensation and benefitsThe expected base pay range for this position is $163,200 - $192,000, based on qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level. We offer a comprehensive total rewards package including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.Benefits offered include: Equity compensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays per year plus a Holiday Break (Dec 25–31)Flexible PTOEmployee Assistance Program (EAP)Training and professional developmentAbout the role and teamHeadway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. We are committed to inclusion and ensure reasonable accommodations for applicants with disabilities where needed.We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem — across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. If reasonable accommodation is needed to participate in the job application or interview process, please inform the recruiter when you schedule your interview.Headway is a remote-friendly company and values a diverse, equitable and inclusive environment. If you are interested in building your career at Headway, you can create a job alert or apply for this role. #J-18808-Ljbffr

Created: 2025-09-25