Channel Marketing Director Remote - US; San Mateo, ...

OverviewRemote - US; San Mateo, California, United StatesBackblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Founded in 2007, Backblaze has grown to generate over $125m in revenue and manages over three billion gigabytes of data storage for 500K+ customers in 175+ countries. We are seeking a Director of Channel Marketing to join our team.What You’ll DoDevelop and execute joint GTM strategies and quarterly marketing campaigns with key MSP partners to drive pipeline and partner-led revenue growth.Plan and manage channel marketing campaigns and events in partnership with distributors and resellers across sales territories.Define and track performance metrics for all campaigns and events, ensuring a minimum 4X ROI on marketing spend.Manage and optimize the channel marketing budget, ensuring strategic allocation and cost-effective program execution.Own and evolve the Backblaze Partner Portal experience, ensuring it supports marketing, enablement, and partner engagement objectives.Collaborate closely with sales, product marketing, and partner management teams to align messaging and campaign execution.Create scalable partner marketing programs, toolkits, and resources for the channel to drive self-service and repeatable success.Support partner onboarding and enablement initiatives through marketing content and co-branded campaign execution.The Right Fit7+ years of experience in channel marketing, with a strong emphasis on the MSP ecosystem.Proven track record of building and executing GTM campaigns with MSPs, distributors, and resellers.Demonstrated ability to manage budgets with ROI accountability.Experience planning and executing partner marketing events—virtual, in-person, and trade shows.Familiarity with partner portal platforms and channel enablement tools.Strong cross-functional collaboration and project management skills.Excellent written and verbal communication abilities.Bonus Points ForExperience in B2B cloud storage, SaaS, or data protection industries.Proven experience working directly with MSP partners to plan and execute marketing programs.Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).Strategic thinker with a roll-up-your-sleeves attitude.BenefitsHealthcare for family, including dental and visionCompetitive compensation and 401KRSU grants for full-time employeesESPP programFlexible vacation policyMaternity & paternity leaveMacBook Pro to use for work, plus a generous stipend to personalize your workstationChildcare bonus (human children only)Fertility treatment and supportCulture that supports a healthy work-life balanceSalary and Equal OpportunityTo provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. The expected salary range for this role is as follows: $150,000 - $160,000 per year for candidates in the San Francisco Bay Area; $130,000 - $150,000 per year for candidates in other U.S. locations. Final offer amounts are determined by multiple factors, including location, skills, depth of work experience, and relevant licenses/credentials.At Backblaze, we value being fair and good to our customers, partners, and employees. Diversity, equity, and inclusion are at the core of our values. We are proud to be an Equal Opportunity Employer. #J-18808-Ljbffr

Created: 2025-09-25