Head of Revenue (Luxe Wellness Meal Subscription)

OverviewWe are seeking a Head of Revenue who drives measurable organic growth and paid performance, embodies luxury standards in creative direction, and thrives at cross-functional leadership—especially in a fully remote, high-accountability environment. This role is responsible for both brand and bottom-line, leading all aspects of creative direction, performance marketing, and revenue-focused campaign/project management. Most importantly, this leader will own the strategy for shifting from paid acquisition toward organic acquisition, building and nurturing communities with high engagement across TikTok, Instagram, and YouTube.What you'll doAggressively scale and prioritize organic growth on Instagram, TikTok and YouTube for US-wide reach, with a proven ability to build highly engaged communities and gradually reduce dependency on paid media.Present clear, measurable proof of having grown brands organically by fostering loyal and active audiences, leveraging cutting-edge community management, and executing viral creative campaigns.Own and optimize acquisition channels, balancing performance marketing (Meta, Google, etc.) with a long-term vision to shift spend into organic growth strategies.Set the creative vision and manage brand standards: elevate all content across menu drops, product launches, and digital touchpoints with a distinctly premium, European-inspired aesthetic.Project manage all revenue-driving initiatives—coordinate remote teams, ensure flawless execution, and proactively fix scope/quality/resource issues before they become bottlenecks.Run scrappy, high-velocity testing sprints across ads, creative, and lifecycle; iterate quickly based on performance data, team feedback, and real-time community response.Oversee agency and internal team deliverables (content, paid media, design, web, CRM, analytics) with full accountability for deadlines, cohesion, and ROI.Optimize lifecycle and retention: develop and deploy CRM/email/SMS programs, measure cohort health, and drive up LTV throughout subscriber journeys.Mentor and unify a distributed, cross-discipline team—setting clarity on responsibilities, launch timelines, and standards for luxury creative and performance.Report performance, insights, and next actions directly to the CEO/founder; transition into sole owner and key decision-maker for all revenue-driving functions as you prove results.Who you areProven experience leading revenue growth and community building for luxury DTC, food, wellness, or high-end subscription brands, with luxury creative sensibility and measurable results on TikTok, Instagram, and YouTube.Portfolio featuring multiple brands with tangible organic growth metrics (followers, engagement rate, content virality, community interactions).Ability to unlock and scale organic acquisition channels, shifting marketing investment toward community engagement and authentic reach, with supporting case studies and data from past projects.You're a first-principle thinker: you break every campaign down to its fundamentals—audience, offer, creative, conversion—then rebuild and iterate based on what actually works, not assumptions or best practices.Hands-on expertise in paid digital performance, with a deep toolkit for LTV/CAC analysis and a bias to action.Demonstrated skill in creative/art direction: elevated taste, cohesive branding, and assets tied to measurable outcomes.Ability to manage remote teams, drive high accountability and communication in a virtual environment.Experience project managing launches and campaigns end-to-end—owning deadlines, deliverables, stakeholder updates, QA/reviews, and results.Strong agency/vendor management, able to extract best-in-class output from partners and internal teams.Clear, direct communicator—loves fixing broken processes as much as building campaigns.What Success Looks LikeYou accelerate organic acquisition and LTV growth, not just acquisition volume.You unlock organic growth engines through high-engagement community building on TikTok, Instagram, YouTube.Thrive on results—revenue, retention, and creative quality are your scoreboard.Balance obsession with detail and conversion, while holding space for beauty and emotion.Bring urgency and discipline to team and project management, especially in remote setups.Have high calendar/time-block discipline and can navigate between strategic planning and ground-level execution.Turn the brand's high standards into scalable, high-performing revenue systems.See every creative asset as a lever for both inspiration and sales.We're not looking for someone to “run marketing.”We're looking for someone to own revenue growth end-to-end. Build it. Scale it.Proven mastery of organic growth and community-building is essential.Show us what you're able to do with the keys. #J-18808-Ljbffr

Created: 2025-09-25