Vice President of Marketing and Communications – BAM ...

About the OpportunityBAM (Brooklyn Academy of Music) seeks a forward-thinking, tenacious Vice President of Marketing and Communications to join the senior leadership team and manage the department charged with marketing, creative services, ticket services, market research/audience data analysis, revenue forecasting, communications, and brand storytelling. Reporting to the President and partnering with the Artistic Director, Producer, Chief Programming Operations Officer, and Vice President of Advancement, this role will promote BAM’s ambitious and diverse programming and help grow and sustain a vibrant and diverse audience base.The Vice President of Marketing and Communications will be a strong manager and mentor, capable of moving from strategic thinking to operational execution, and will collaborate with colleagues and external partners. They should be knowledgeable in traditional marketing tools while being adaptive and eager to experiment with new channels and practices. They will maintain a close partnership with Advancement to align marketing and fundraising strategies and will help lead BAM into its next chapter of vibrancy and impact.About BAMA world-class home for adventurous artists, audiences, and ideas, BAM is North America’s oldest multidisciplinary arts center, renowned for dance, theater, music, opera, visual arts, literature, and film engagements. BAM attracts more than 750,000 visitors annually and operates a distinctive multi-theater campus with programs like Next Wave, DanceAfrica, and a repertory film program.Job DescriptionThe Vice President of Marketing leads a team of 17+ staff to develop and implement strategies that amplify BAM’s position as a leading cultural institution. This role collaborates across the organization to create campaigns that strengthen the BAM brand, drive program awareness, expand and diversify audiences, and achieve revenue goals.Key Opportunities and Result AreasStrategic LeadershipBuild brand awareness and ensure consistency of BAM’s voice across channelsWork with the artistic team to advance BAM’s mission and engage audiences across performance and film programmingPartner with Advancement to align marketing and fundraising strategiesCollaborate with senior leadership on long-term audience growth and revenue strategiesTeam & Department OversightDevelop, manage, motivate, and retain a high-performing team across marketing, creative services, ticket services, communications, social media, and marketing operationsFoster a collaborative, data-informed cultureOptimize operational aspects of marketing and oversee planning/budgeting; develop revenue projections and re-forecastsBrand Marketing & ManagementArticulate and implement BAM’s brand and storytelling strategiesEnsure consistency of visual and verbal identity across touchpoints and activate brand ethosCampaign Development & ExecutionOversee multi-channel marketing and communications campaignsCollaborate with Advancement on integrated campaigns for grass roots giving, membership, and patron opportunitiesIntegrate direct marketing, advertising, organic social, promotions, and grassroots effortsAudience Insights & AnalyticsUse audience research and data analytics to inform strategy and optimize campaignsMonitor sales and engagement metrics and adjust tactics in real timeRevenue & GrowthExpand and diversify audiences to meet attendance and revenue goalsDeepen engagement with existing audiences and drive membershipCollaborate with Development to drive membership and donor/sponsor engagementDevelop new revenue streams and expand existing ones (e.g., venue rentals, merchandise)Duties and ResponsibilitiesCommunication & PartnershipLead BAM’s marketing strategy and report to the PresidentCollaborate on strategic planning for audience development and revenue growthAlign marketing with programming and fundraising goals; work with cross-functional teamsHire, mentor, and guide a diverse team; develop three direct reportsMeasure and report on marketing effectiveness to leadership and the BoardCultivate relationships with media partners and community organizationsOversight of Strategies, Tactics, & GoalsDevelop annual marketing plans and budgets; monitor spending for efficiencyOversee audience segmentation and targetingGrow ticket revenue and attendance with pricing strategies including dynamic pricing and discountsPartner with internal teams and external agencies to implement innovative campaignsConceive and implement campaigns for all program verticals and signature festivalsMaintaining Systems for a Strong DepartmentDevelop systems to increase team effectiveness and efficiencyUse sales data and analytics to create revenue projections and adjust forecastsImplement data-driven marketing strategies and optimize media buysFoster innovation and stay abreast of marketing trends in the artsOversee production of promotional materials and ensure accessibility and inclusion in marketingQualifications10+ years as a marketing lead in an in-house brand or arts non-profit of similar scaleProven track record with large-scale, multi-channel campaignsExpertise in digital marketing, audience development, and brand strategy; data-driven decision makingStrong leadership and ability to mentor a diverse teamAbility to translate artistic vision into compelling campaignsCollaborative across departments and with external partnersProficiency in marketing tech, CRM, and digital platformsAnalytical and problem-solving skills with data-informed decisionsExcellent written and verbal communication; adaptable to audienceBudget management and resource allocationKnowledge of current trends in arts marketing and audience developmentCommitment to diversity, equity, and inclusionFlexible, fast-paced, capable of managing multiple projectsPassion for BAM’s missionFamiliarity with New York arts landscape preferredGood sense of humorAbility to follow BAM’s hybrid work policy (in-office at least two days/week, subject to change)Working ConditionsCategory 2- Administrative work with walkingCompensationThe salary for this position is $235,000-250,000. BAM provides comprehensive benefits, including medical, dental, vision, retirement options (401(k) and pension), and access to BAM programming. Office location: Peter Jay Sharp Building, 30 Lafayette Avenue, Brooklyn, NY.BAM is an equal opportunity employer and does not discriminate on protected characteristics. See policy for full details. Questions about equal opportunity or concerns can be directed to the HR Department.Application InstructionsThe search is conducted by TOC Arts Partners. To apply, visit the online application and submit materials. Include a cover letter that highlights relevant training/experience and fit for the role. For general questions or nominations, contact . Do not phone.Applications will be accepted until the role is filled. Priority consideration is encouraged by applying by October 13, 2025. Interviews may begin at any time.Note: If you do not meet 100% of the qualifications, you are encouraged to apply if you believe you could excel in this role. #J-18808-Ljbffr

Created: 2025-09-26