DIRECTOR OF BRAND MANAGEMENT (REMOTE/USA) - GDM

About Gray MediaGray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:Comprehensive Medical(Rx), Dental, and Vision CoverageHealth Savings Account with Company contributionsFlexible Spending AccountEmployer-paid life and disability benefitsPaid parental leave benefitsAdoption and Surrogacy Benefits401(k) Plan, including matching and profit-sharing contributionsEmployee Assistance ProgramVoluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coveragePaid Time Off, including Relocation PTOFocus on CaringSalary/Wage:$90,000 - $120,000/annuallyShift and Schedule:Mon. - Fri. (or at Manager's Discretion)Job Type:Full-TimeAbout Gray Digital Media (GDM)Gray Digital Media is a digital agency that helps businesses connect, grow, and thrive in an ever-changing digital world. We bring together brand strategy, digital marketing, and creative content to deliver results that matter — and we’re equally committed to building and protecting the strength of our own brand.Job Summary/DescriptionGray Digital Media is seeking a Director of Brand Management to join our leadership team and drive brand strategy, sales enablement, and consistency across all touchpoints. This role oversees start-to-finish rollout execution, the GDM Playbook and resources, the agency’s website, collateral, social media, and press presence. The ideal candidate is a strategic leader who can balance big-picture vision with hands-on execution to strengthen and grow the Gray Digital Media brand.As Gray Digital Media continues to grow, we’re looking for a Director of Brand Management to champion our brand and elevate it across every channel. This position will be at the center of how GDM builds visibility, credibility, and growth, while shaping how we show up in the market.As part of the leadership team, the Director will ensure our story, identity, and voice are powerful, consistent, and aligned with business goals. From strategy through rollout, they will oversee key initiatives including the GDM Playbook and Resources, website, marketing collateral, social media channels, and press/communications presence — building a brand that is strong, unified, and impossible to ignore.Duties and responsibilities include, but are not limited to:Brand Strategy & RolloutLead start-to-finish brand and campaign rollout execution for major initiatives.Own and evolve the GDM Playbook and Resources, ensuring clarity, consistency, and scalability.Translate business priorities into actionable brand and marketing strategies that support growth and sales.Agency Brand LeadershipOversee Gray Digital Media’s website, brand collateral, social media channels, and press releases.Ensure all internal and external communications reflect a cohesive, compelling, and professional brand identity.Leadership & CollaborationServe on the Gray Digital Media leadership team, helping to shape business direction through brand leadership.Provide clear direction and oversight for brand initiatives, ensuring alignment across marketing, creative, and sales enablement novation & Thought LeadershipStay ahead of digital, cultural, and market trends to keep the GDM brand fresh and relevant.Identify and implement new opportunities, tools, and approaches that strengthen the GDM brand across all channels.Qualifications/Requirements:3+ years of brand management, marketing, or communications experience, ideally in a digital agency or client-service environmentStrong understanding of digital marketing channels, brand strategy, and audience engagementExcellent communication and presentation skills, with the ability to influence senior stakeholdersSkilled at translating business goals into clear, actionable brand and marketing strategiesProficiency with analytics and measurement tools (GA4, social listening, brand tracking, etc.) to evaluate performance and optimize campaignsAbility to manage multiple projects simultaneously and maintain attention to detail in a fast-paced environmentCreative, innovative mindset with a passion for staying ahead of cultural and digital trendsIf you feel you’re qualified and want to work with a great group of people, go to the gray.tv/careers current openings page, type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)Gray Media Group-TV/Gray Media is a drug-free companyAdditional InfoGray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr

Created: 2025-09-26