Social Content Specialist - Vanderbilt

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.As a member of the Learfield Studios team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department's digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, including NIL (Name, Image, and Likeness) content creation, by collaborating with the athletic department and local property staff to ideate, create, and produce sponsored social content for corporate partners. This person must be a creative with knowledge and understanding of college sports, and the social media platforms, and the NIL landscape. This person must have a background and prior experience in shooting video, video editing, graphic and motion design, and/or photography - ideally in sports. This role will primarily support the strategic objectives of both Learfield and our sponsorship partners through the development of innovative branded social media content.Responsibilities:Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for LEARFIELDAssist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activitiesAssist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable contentAct as a liaison between athletic department content team, LEARFIELD local sales teams and national salesCollaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media accountEvaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagementExpected to attend live events and produce social content in-gameQualificationsBachelor's DegreePrefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)1+ years of experience successfully working in a creative production environment1+ years experience in developing creative social content that has driven engagement and resultsDemonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channelsDemonstrate a proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platformsPrefer previous experience in sports industry and ideally in college athleticsPrefer previous experience working with a sales teamKnowledge of the NIL landscape is a plusAbility to meet deadlines in a fast-paced, dynamic environmentProven ability to collaborate with other content creators and stakeholdersCreative and strategic in nature with the ability to think outside the box and articulate "big ideas"Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulationsLearfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Created: 2025-09-27