Principal Experience Architect XMI Labs

Overview At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high‑performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. We value close‑knit, high‑functioning teams with an unwavering dedication to serving our customers. The role, Principal Experience Architect XMI Labs, sits in the XM Institute Learning & Enablement team and focuses on accelerating customer adoption and maturity through scalable learning experiences that demonstrate business outcomes. The Experience Architect owns the strategy and design of immersive learning experiences that educate, empower, and inspire customers to take action. You’ll design experiences that ground product innovations in customer value scenarios, generate advocacy, and create scalable models delivered worldwide by Field, CSMs, Partners, and Digital teams. This role is ideal for a senior builder who is equal parts strategist, instructional designer, and customer storyteller—able to codify experiences into repeatable playbooks for scale. Responsibilities & How You’ll Find Success You design immersive experiences that consistently align to XM Institute maturity models and demonstrate measurable business outcomes. You validate innovations with customers before GA, ensuring launches are backed by proven value scenarios and early advocacy. You create facilitator kits, participant materials, and train‑the‑trainer resources to scale Labs globally across Field, CSMs, Partners, and Digital channels. You partner with Product, IMM, and Lifecycle Marketing to tie immersive experiences into adoption campaigns and GTM impact. You expand the immersive portfolio across industries, personas, and maturity stages, ensuring consistency, quality, and scale. Lead End-to-End Strategy & Design: Develop strategy and design immersive learning experiences that influence customer adoption and business outcomes worldwide. Advance Instructional Design Mastery: Create transformational, scalable educational programs such as Innovation Labs, Practice Labs, and flagship events like X4. Expand Cross-Functional Collaboration: Partner with Product, Marketing, Lifecycle teams, and external stakeholders to align immersive experiences with broader GTM campaigns. Scale Educational Impact Globally: Codify and scale educational content across diverse personas, industries, and maturity stages through facilitator kits and train‑the‑trainer models. Become a Customer Advocate and Storyteller: Lead Labs and cultivate customer advocacy to fuel GTM success. Set the strategy for immersive education: Define how Qualtrics delivers high‑impact learning through Innovation Labs, Practice Labs, and flagship events like X4. Design transformational experiences: Architect end‑to‑end participant experiences including storylines, exercises, session flows, and outcomes. Support Successful GAs: Partner with Product to design and run Labs ahead of launches, ensuring clear value scenarios and capturing insights to refine the product experience before scale. Codify for scale: Create facilitator kits, participant materials, and train‑the‑trainer models for Field, CSM, and Partner delivery. Model delivery: Lead key Labs at events like X4 and regional summits, setting the standard for others to follow. Bridge to scale: Ensure immersive experiences flow into structured pathways, micro‑learning, and usage campaigns. Amplify impact: Feed insights and customer evidence into GTM campaigns, advocacy programs, and field enablement. What we’re looking for on your resume 10+ years in program design, customer enablement, or executive education (SaaS or enterprise transformation preferred). Deep expertise in instructional design and immersive learning. Proven ability to design transformational experiences for executive and practitioner audiences. Experience leading educational strategy at large‑scale events (e.g., conferences, executive forums). Strong storyteller and facilitator with credibility at all levels. Strategic thinker who builds scalable frameworks and adapts to evolving customer needs. Familiarity with XM, CX, or AI adoption frameworks strongly preferred. What You Should Know About This Team The XM Institute Learning & Enablement team accelerates customer adoption by translating product innovation into immersive, outcome‑driven learning experiences. We emphasize measurable business outcomes, ensuring every experience demonstrates customer value and drives real impact before broad product launch. Collaboration is central: the team partners with Product, Marketing, Field, CSMs, and Partners to create scalable, repeatable learning models with global reach. We foster a culture of innovation and scale—designing transformational experiences that educate, inspire conviction, and advocacy. Commitment to career growth through hands‑on ownership of flagship initiatives, mentorship, and leadership in strategic customer enablement at large‑scale global events. Perks & Benefits Comprehensive Health Coverage: Medical, dental, and vision plans to support you and your family’s health. Generous Paid Time Off: Flexible vacation policies and holidays for work‑life balance. Professional Development: Support for continuous learning including certifications, conferences, and workshops. Remote & Flexible Work Options: Options to work remotely in many roles. Employee Recognition & Wellness Programs: Inclusive initiatives and mental health resources. The Qualtrics Hybrid Work Model Our hybrid work model is simple: we gather in the office three days a week (Mondays and Thursdays, plus one day chosen by your leader). The remaining days can be worked remotely, supporting collaboration and innovation. Qualtrics is an equal opportunity employer. Applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. U.S. applicants have rights under Federal employment laws: Family & Medical Leave Act, Equal Opportunity Employment, and Employee Polygraph Protection Act. Qualtrics is committed to the inclusion of all qualified individuals and provides reasonable accommodations upon request during the application or interview process and to perform essential job functions. If you need accommodations, please let your Qualtrics contact know. Not finding a role that fits? Qualtrics Insiders is the one‑stop shop for all things Qualtrics Life, offering access to content, events, and job tips. We limit communications to two messages per month, with fresh, tailored information. #J-18808-Ljbffr

Created: 2025-09-28