Senior Director. Commercial Media Strategy & Planning

OverviewWorking with Us. Challenging. Meaningful. Life-changing. Bristol Myers Squibb offers unique work across departments, from optimizing production lines to breakthroughs in cell therapy that transform lives. You will have opportunities to grow and thrive with high-achieving teams and pursue a career beyond what you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits and programs to support employees both at work and in their personal lives. Care ers site: working-with-usSummaryThe Senior Director, Worldwide Media Planning will advance Bristol Myers Squibb’s global media capabilities. Reporting to the Head of Integrated Content Delivery, this leader will partner with senior brand and business unit stakeholders to shape media strategy, develop media plans and KPIs to drive access to media and engagement data, and foster innovation through AI and modern tools. The role designs and executes frameworks for insights based planning, ensures accountability across vendors, and promotes transparency in media investments and performance.The role also manages significant budgets, oversees external media vendor relationships, and leads a team of media professionals. By embedding consistent processes, KPIs, and innovation practices, the Senior Director will help scale media excellence globally in support of commercial priorities.ResponsibilitiesGovern and influence enterprise wide integrated media strategies tied to commercial objectives across therapeutic areas and business units, ensuring consistency with local market adaptation for impact.P and L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI.Build and lead a global media function with succession planning, fostering excellence, innovation, and collaboration while developing future leadership capability.Lead strategic partnerships with executive and senior leadership to define enterprise media priorities and capital allocation.Align omnichannel strategy at enterprise scale to develop media strategies for an optimal marketing experience.Oversee enterprise wide omnichannel execution, including risk and compliance management with third party media stitute governance models focused on insights based planning for rapid decision making and transparent impact across global markets.Lead the transformation agenda for media, integrating AI driven insights and modern analytics to accelerate innovation.Own enterprise policy governance and executive accountability to ensure vendor commitments and sustained performance.Negotiate global partnerships with media vendors and ensure alignment with enterprise standards and priorities.Accelerate access to media and engagement data and shape data strategy, compliance, and risk within the commercial organization through data sharing and transparent reporting.Drive executive level transparency and reporting of media investments and performance to ensure alignment and accountability.Scale media capabilities across the enterprise globally.QualificationsMinimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience preferred.Proven track record with senior executives and brand leaders to align on strategic media priorities.Budget management experience with accountability for large, complex media investments.Experience leading and developing teams in a global, matrixed environment.Deep knowledge of AI driven media tools, analytics, and data enabled optimization.Strong background in establishing KPIs, governance frameworks, and vendor accountability.Bachelor’s degree in Marketing, Business, Communications or related field; MBA or advanced degree preferred.If you come across a role that intrigues you but doesn’t perfectly line up with your resume, apply anyway. You could be one step away from work that will transform your life and pensation OverviewPrinceton, NJ, US: 205,740 – 249,312 USD. Starting compensation range for a full time employee is listed above. Additional incentive cash and stock opportunities may be available based on eligibility. Final compensation will be determined based on demonstrated experience.Eligibility for benefits varies by job and location. For more on benefits, visit life at bmsBenefit offerings include medical, dental, vision, wellbeing programs, 401K, disability and life insurance, travel protection, and various leave and work life programs. Other perks include tuition reimbursement and recognition programs.On-site Protocol and AccessibilityBMS occupancy structure determines onsite requirements: site essential, site by design, field based and remote by design. Site essential roles require 100 percent onsite shifts; site by design roles may allow hybrid work with at least 50 percent onsite; field based and remote by design roles may require travel and attendance at meetings as directed.BMS supports accessibility and reasonable accommodations in recruitment and employment. Applicants can request accommodations prior to accepting an offer. For inquiries, contact adastaffingsupport at bms dot com. Visit careers dot bms dot com slash eeo accessibility for our Equal Employment Opportunity statement.BMS encourages vaccination for Covid-19 and boosters to support well being. We consider applicants with arrest and conviction records as allowed by law. #J-18808-Ljbffr

Created: 2025-09-28