Associate Director, US Brand Marketing – Influenza ...

PositionAssociate Director, US Brand Marketing – Influenza Vaccines at CSL SeqirusThe role reports to the Director, US Brand Marketing and is responsible for developing and executing brand strategies that differentiate our influenza vaccines in a competitive market. You will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market. Key Responsibilities Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing. Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with market/customer needs. Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging and tactics. Oversee agency management, MLR review, and budget management for the brand's promotional activities. Identify and monitor metrics to assess performance and execution of promotional activities. Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies. Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies. Conduct and synthesize primary and secondary market research to inform brand decisions. Monitor competitor activities and market dynamics to proactively adjust strategies. Partner with Sales and Training teams to develop tools and resources that support field execution. Support workshops and assessments to ensure message mastery and alignment with commercial goals. Minimum Requirements Bachelor's degree required, preferably in Life Sciences or Business/Marketing. MBA is preferred. Minimum 8+ years' marketing experience with 5+ years' commercial marketing experience in pharmaceutical/biotech or relevant industry. Vaccines or buy-and-bill product experience preferred. Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses. Pharmaceutical/biotech/medical device sales experience is advantageous Some domestic travel required (e.g., sales meetings, field rides, conventions). Salary and BenefitsThe expected base salary range for this position at hiring is $180,000 - $205,000. Individual base salary is determined by qualifications, skill level, experience, and other relevant factors. In addition to base salary, total compensation may include incentive compensation and equity. CSL Seqirus employees who work at least 30 hours per week are eligible for benefits effective day 1. Our benefits support employees and their families across health care, financial protection, and other needs. Please review our benefits site for details. About CSL Seqirus CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus contributes to the prevention of influenza globally and collaborates on pandemic preparedness. With production facilities in the U.S., the U.K., and Australia, CSL Seqirus offers a broad portfolio of differentiated influenza vaccines in more than 20 countries. Inclusion and Belonging are at the core of our mission. We celebrate differences and foster a culture of curiosity and empathy to better serve patients and stakeholders, and to sustain a diverse workforce. Do work that matters at CSL Seqirus. Watch our On the Front Line video to learn more about CSL Seqirus. #J-18808-Ljbffr

Created: 2025-09-28