Senior Director, Product & Industry Marketing

Senior Director, Product & Industry MarketingOur Senior Director of Product & Industry Marketing will lead a team of product marketers responsible for shaping market positioning, driving go-to-market strategy, and fueling revenue success across our portfolio. This role blends strategic leadership with deep market insight, storytelling excellence, and modern AI-driven marketing practices. Reporting to Unanet's Chief Marketing Officer, you will lead a team of product marketers and collaborate closely with Product Management, Sales Enablement, Sales and other Marketing leaders to define category leadership, industry relevance, and differentiated positioning.What Youll DoLead, mentor, and grow a team of product marketers, fostering a culture of impact, collaboration, and continuous learningBuild career paths, set clear objectives, and manage performance to ensure team members achieve their highest potentialModel a data-driven, customer-first approach and inspire cross-functional alignment around key initiativesMarket & Customer InsightBe the clear and enthusiastic voice of the customer and industry—representing their needs, challenges, and opportunities – specifically with Product and Sales leadershipDrive research (e.g., ICP development, persona GPTs, predictive market sizing) increasingly leveraging AI to uncover insights that inform positioning and GTM strategyLead industry-specific positioning strategies that reinforce our authority and credibility within GovCon and AECEnsure the team provides clear direction to Growth/Demand Generation, Events MarComm, and Sales Enablement teams, understanding the insights these functions need to be successfulProduct Positioning & StorytellingEnsure ICPs and Personas are up to date and operationalized in our businessGuide the team to translate complex product capabilities—including AI-driven solutions—into compelling, solution-oriented narratives that resonate with buyers and practitionersDevelop and evolve differentiated, value-based messaging and ensure consistent storytelling across channels, campaigns, and customer touchpointsAct as a thought leader by presenting at internal events and industry events, webinars, analyst briefings, and customer forumsGo-to-Market & Launch LeadershipOwn the execution of commercial product launches including all deliverables for Tier 1 and Tier 2 launches; quality check Tier 3 deliverablesPartner with Sales, Growth Marketing, and Customer Success to ensure the field is armed with the right enablement assets, training, and competitive intelligenceHelp map buyer journeys and provide consulting to content and campaigns function on topics of interest at each stageAI as a Marketing AdvantageChampion the adoption of AI tools to enhance research, content development, personalization, and measurementEnsure the team is fluent in the language of AI products, positioning and differentiating them in a crowded, evolving marketplaceCross-Functional Collaboration & InfluenceWork closely with Product Management to provide market feedback, shape the roadmap, and ensure product features map to real customer needsPartner with Demand Generation and Digital teams to design integrated campaigns and ensure web pages are performing and representative of our value propositionsCollaborate with Brand & Communications on thought leadership, company positioning and industry narrativesMeasurement & ImpactEstablish clear KPIs for product marketing programs and continuously analyze performance to improve GTM effectivenessUnderstand key GTM metrics (pipeline, win rates, and market adoption) linking product marketing efforts to measurable business outcomes especially around win rateYour First 90 daysIn your first 30 days, you will become familiar with our customers, products, the industries we serve, and our approach to marketing, sales, and customer success. You will immerse yourself in product education, working closely with colleagues to learn about our people and the processes that make Unanet your first 60 days, you will establish relationships, trust and rapport with the product marketing team, product management and sales, as well as others across our company. You will manage the launches with product management and prepare enablement sessions for company your first 90 days, you have a strong understanding of our market and product offerings. You are able to speak and write credibly about our solutions with customers and prospects. You will have established yourself as the go-to person, leader and problem solver on all things product marketing.Who You Are12+ years' product marketing experience in high-growth B2B SaaS5+ years leading a team of product marketersExperience performing research, building competitive analyses, synthesizing insights as well as presenting to a diverse go-to-market organizationStrong communicator with executive presence and ability to influence across C-suite, Product, Sales, and customersDemonstrable ability to attract, inspire, grow and retain top talentProduct marketing expertise focused on business productivity applicationsDemonstrable analytical experience used to markedly improve customer development, product adoption, and sales process via relevant metrics (e.g., content effectiveness, win rate, market penetration)Ability to travel to customer and/or partner sites, conferences, or other field events, as well as quarterly working sessions (~20-25%)Your DifferentiatorsExpertise in Government Contracting (GovCon) or Architecture, Engineering & Construction (AEC) industries highly preferredOur ValuesWe are a Team. Employees, customers, and partners working together.We are Customer-Focused. Customers are the heart of everything we do.We are Driven. Seeking exceptional outcomes.We Own our Success. Every employee has a stake in our company.We do the right thing and have fun in the process.The base salary range for this opportunity is $179,300 – 211,000 per year. You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time. You will further be eligible to participate in Unanet's employee benefits plans and programs. For more details on Unanet's benefits offerings, please visit is proud to be an Equal Opportunity Employer. Applicants will be considered for positions without regard to race, religion, sex, national origin, age, disability, veteran status or any other consideration made unlawful by applicable federal, state or local laws.Notes: This description excludes unrelated postings and preserve only the core responsibilities and qualifications relevant to the Senior Director, Product & Industry Marketing role. #J-18808-Ljbffr

Created: 2025-09-28