Senior Vice President, Product and Innovation (Madison)

Senior Vice President, Product and Innovation About the Company Leading digital marketing agency Industry Marketing and Advertising Type Privately Held, Private Equity-backed About the Role The Company is seeking an SVP Product & Innovation to lead the evolution of service offerings and drive differentiation in the mid-market digital space. The successful candidate will be responsible for owning service line innovation and delivery standards across various digital marketing channels, with a particular focus on scaling paid media services. This role requires a leader who can define and implement best-in-class delivery, translate industry best practices into operational playbooks, and ensure the agency remains at the forefront of market trends, including the integration of AI. The SVP will also be expected to contribute to business strategy, participate in new business pitches, and serve as an executive sponsor for top client relationships. Applicants must have a minimum of 10 years' agency-side performance marketing experience, with a strong background in paid search and paid social. Senior leadership experience within large agencies is essential, as is the ability to drive innovation and change through influence. The role demands a recognized industry presence, the ability to anticipate market shifts, and strong presentation skills. The SVP will be a key member of the Executive Leadership Team, collaborating with Directors across departments to align innovation with delivery and contributing to the overall growth and success of the agency. Hiring Manager Title CEO Travel Percent Less than 10% Functions Product Management

Created: 2025-09-28