VP Marketing Technology & Operations

OverviewWhen you/'re the best, we/'re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment now and in the future.The Vice President of Marketing Services is a strategic leader within Vizient/'s Revenue Operations organization, responsible for architecting and enabling a modern, insight-driven marketing engine. This role oversees the systems, processes, data infrastructure, campaign execution, and automation technologies that power marketing performance at scale. This leader ensures that Vizient/'s marketing engine is not only fit-for-purpose and data-informed, but also fully integrated into the broader revenue engine and aligned to business objectives. The VP partners cross-functionally with Marketing, Analytics, Sales and IT to drive scalable growth, client engagement, and GTM alignment.Role ResponsibilitiesStrategic Leadership & Team DevelopmentLead and develop a high-performing team of directors, managers, and specialists across marketing ops, automation, web solutions, campaign execution, and AI workflow designFoster a culture of accountability, experimentation, and measurable impactTranslate business strategy into operational roadmaps and technical capability developmentMarketing Technology and AutomationOwn the marketing technology stack and roadmap, including platforms such as: Salesforce, Marketo, 6sense, Seismic, ChatGPT Enterprise, and WriterEnsure systems are integrated, secure, and aligned with data governance and enterprise architecture standardsDrive intelligent workflow design in partnership with AI Enablement and Automation teams to improve speed, targeting, and content deliveryCampaign and Omnichannel ExecutionEnsure operational readiness and technical support for omnichannel campaigns across web, email, digital ads, and eventsDevelop standard operating procedures and frameworks to enable agility and repeatabilityCollaborate with content, creative, and BU marketing teams to optimize executionAI-Driven Workflow and Process InnovationPartner with the Sr. Director of AI Enablement & Strategy and Director of Workflow Intelligence & Automation to embed generative AI and intelligent automation into operational processesDrive innovation through pilots, prompt libraries, and agent developmentRevenue Marketing and Attribution AlignmentSupport pipeline planning, MQA implementation, and marketing-sales alignmentIntegrate marketing performance metrics into forecasting and RevOps dashboardsImprove pipeline visibility and campaign attribution models in coordination with analyticsStrategic Planning and Budget OwnershipDefine annual goals and operating plans for marketing technology and operationsManage budget across platforms, vendors, and resourcing to maximize ROIIdentify capability gaps and investment priorities across people, process, and techEstimated Hiring RangeAt Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $187,800.00 to $348,300.00. This position is also incentive eligible.Vizient has a comprehensive benefits plan! Please view our benefits here: Opportunity Employer: Females/Minorities/Veterans/Individuals with DisabilitiesThe Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law. #J-18808-Ljbffr

Created: 2025-09-29