Director of National Accounts

OverviewWow Bao is seeking a dedicated and passionate Director National Accounts to build strategic partnerships, own regional and national account relationships, and help us scale exponentially! As a key leader on the sales team, you/'ll work across functions to drive growth, bring category and business planning expertise, and cultivate deep relationships with retail buyers and broker planning.About Wow BaoAt Wow Bao, we believe that life is too short for uninspired food. We/'re here to transform the Asian Street Food experience from everyday and expected to extraordinary and inventive. Wow Bao is the fastest growing Frozen Asian Snack brand in the United States growing retail sales over 370% in 2024. Through strategic relationships with retail partners Wow Bao is now available in over 15,000 grocery stores nationwide!Wow Bao has a long history of manufacturing restaurant quality food, that started in 2003 when the first Wow Bao restaurant location was opened. Today, our omni-channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, as well as in the corporate setting. Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker (Ranked no. 1 in 2019 and 2022 and no. 4 in 2023).WE FOSTER A CULTURE OF CARING. At Wow Bao, every team member leads from a place of care. We put people first and strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and humor.ResponsibilitiesGrow our retail business, leading all selling activities across key customersBuild strong relationships with retail buyers and broker teams at all levels to understand customer needs and market dynamicsDrive national and regional account success, pursuing revenue and market share growth through category management and planningLead business planning and strategy for assigned customers, including forecasting, promotional planning, and shelving objectivesAchieve goals around distribution gains, new item authorizations, and share growthPartner cross-functionally with internal teams to ensure alignment on customer execution and strategyAnalyze performance using SPINS and other syndicated data sources to inform decision-making and report to leadershipSupport item setup, documentation, and tracking through Salesforce and other internal toolsRepresent company at food shows, trade events, and off-site meetingsBasic Requirements5-10+ years of experience in CPG sales within the food category; proven track record managing key accounts and broker partnershipsStrong background in customer management, category planning, and executing business growth strategiesEntrepreneurial mindset and passion for working in a nimble, high-growth environment where you can see the direct impact of your workExperience working with syndicated data tools like SPINS, IRI, or Nielsen to drive insights and business planningExcellent communication, organization, and presentation skillsProficiency in Excel and PowerPoint; experience with Salesforce or similar CRM tools a plusWow Bao is an Equal Opportunity EmployerAnnual salary range for this position $120K to $170KBenefitsHealth Insurance (medical, dental, vision)401(k) Retirement PlanVoluntary life insuranceVoluntary disability insurancePaid Time OffPaid Sick LeaveRestaurant discountsEmployee Discount Programs with Perkspot and Working AdvantageWe foster a culture of CARESeniority levelDirectorEmployment typeFull-timeJob functionSalesIndustriesFood and Beverage ManufacturingReferrals increase your chances of interviewing at Wow Bao by 2x. #J-18808-Ljbffr

Created: 2025-09-29