Vice President of Marketing & Innovation - Lawson's ...

OverviewLawson’s Finest Liquids crafts and delivers the finest and freshest beer to delight our fans. We are a B Corp certified, values-driven company that strives to be the finest, cultivate and support vibrant communities, and have fun. We are passionate about delivering world-class brews throughout our eleven-state region and beyond.We’re searching for a dynamic, strategic, and growth-oriented VP of Marketing & Innovation to join our team. This is more than a job — it’s a chance to help shape the future of one of the most fun and respected breweries in the country, bring fans closer to the beers they love, and make a lasting positive impact in the communities we serve. The VP of Marketing and Innovation is a member of the Leadership Team, reporting to the CEO.What You’ll Be Brewing UpStrategic Leadership: Partner with the CEO and Leadership Team to drive growth, profitability, and positive impact; create a long-term brand vision aligned with the brewery’s mission and values; set clear, measurable goals; define market positioning to differentiate the brand.Growth & Planning: Develop long-term growth strategies, go-to-market planning, and revenue forecasting; lead a high-performing marketing and innovation team; manage budgets and allocate resources to priorities with measurable results; define KPIs and use analytics to measure brand health, innovation success, and campaign novation & Product Development: Lead product pipeline management to anticipate market trends and consumer preferences; foster cross-functional collaboration with brewing and sales; own brand design and go-to-market strategy for new launches; implement consumer testing and incorporate insights before launch; monitor competitors and market shifts to identify opportunities.Brand Management: Create a cohesive brand strategy across all touchpoints (market, events, retail, taproom, digital); direct visual identity and creative output; design customer loyalty programs; oversee PR and media strategies; steward brand voice and identity across units.Team Leadership: Build and mentor a high-performing marketing team; establish performance metrics and development plans; promote cross-department collaboration with sales, production, and hospitality goals; cultivate authentic external partnerships with distributors, retailers, and industry allies.Culture & Values: Lead with a focus on fun, authenticity, community, and excellence; inspire a positive work environment and collaboration across the organization.What You’ll Bring To The Table10+ years of progressive CPG marketing leadership experience in marketing strategy, brand management, and consumer insights; preferably in craft beverage, food/bev CPG, or outdoor-lifestyle industries.Proven success in brand strategy, portfolio management, sales collaboration, consumer experience, and innovation leadership.Strong creative sensibility and design oversight experience; demonstrated ability to lead cross-functional teams.Track record of driving business growth through integrated marketing, product launches, and collaboration with sales and events/experiential design.Ability to blend strategic vision with hands-on execution in a fast-paced, entrepreneurial environment; understanding of B Corp certification in brand and business strategy.Excellent communication and interpersonal skills with the ability to influence stakeholders; analytical mindset with experience in market research and data-driven decision-making.Passion for craft beverages and beer culture; alignment with Lawson’s core values: Have Fun, Keep it Authentic, Be the Finest, Focus on Community, Take Good Care.Based in Waitsfield, VT, Headquarters (with occasional travel to conferences, partners, and more).Well-qualified candidates with slightly less experience may be considered for a Director-level role leading the Marketing function with growth potential.Why You’ll Love Working HereYou’ll be part of a passionate, fun-loving crew who believe in quality, community, and enjoying the ride. We offer a generous total compensation package, opportunities to give back, and some of the finest beer you’ll ever taste.This is a full-time hybrid positionStarting salary: $160,000-$180,000 (+ performance-based annual bonus)Medical, Dental & VisionPaid time off, Paid Sick TimeProfit sharing, 401k plan with company matchOnsite Weekly MassagesWellness ReimbursementProfessional Development Opportunities, Tuition ReimbursementEmployee & Local Discounts, Life InsurancePaid Family Leave, Paid Parental LeaveFive Year Sabbatical, Free EV ChargingPaid Holidays, Short- & Long-Term Disability InsuranceLawson’s Finest Liquids is an Equal Opportunity Employer and committed to equity, inclusion and diversity. We believe that all forms of diversity make us better at everything we do.Lawson’s Finest Liquids provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category. #J-18808-Ljbffr

Created: 2025-10-01