Director of Sales

Job OverviewThe Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. The DOS takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located and developing a Sales and Marketing Budget. Through the development of a successful Sales Plan, the DOS will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.ResponsibilitiesMarketing and Sales: Study the market and create a dynamic, successful Sales Plan. Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies. Develop strategy for each prospect from initial inquiry through the final decision. Plan each customer interaction. Maintain a thorough working proficiency of Customer Relationship Management lead tracking database. Keep all records current on a computerized lead tracking system. Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment. Ensure that all team members understand that sales is everyone’s responsibility and are trained in their role of Marketing and Sales. Conduct weekly strategy and advisory meetings with the Executive Director. Submit timely weekly Flash Reports (sales results). Provide marketing and sales leadership to all team members.Driving Revenue: Strive to meet or exceed targeted occupancy and sales. Leverage multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line.External Business Development: Generate leads and move-ins from targeted referral sources. Plan and execute monthly presentations to professional referral sources. Identify referral sources through site specific research. Plan call objectives. Articulate the benefits of referring to Sunrise Senior Living. Participate in and provide reporting resources for the monthly Referral Development Committee Meeting.Marketing Strategy: Create and update Quarterly Sales Plan. Implement Sales Plan. Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form. Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales. Demonstrate a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment.Resident Move-In Process: Review and facilitate the Move-In Packet with the resident and/or family. Facilitate and coordinate the Resident Assessment with various care staff. Oversee and manage the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists. Ensure all Sunrise and state/province mandated paperwork and forms are completed on or before the move-in date. Oversee the resident’s administrative files to ensure regulatory requirements are met.Financial Management: Assist in the presentation and value of Sunrise’s products and services. Assist the ED in completing the annual community budget. Understand and manage the department budget and its impact on the community’s bottom line. Review monthly financial statements and implement plans of action around deficiencies. Process and submit monthly expenses and budget data timely. Understand the internal cost associated with Sunrise resident care programs.Training, Leadership, and Team Member Development: Partner in Sunrise University Training and self-study programs. Develop working knowledge of state regulations and ensure compliance. Achieve Team Member Engagement goals and lead engagement improvement planning. Attend regular meetings as directed. Maintain compliance in required training and Sunrise standards; perform other duties as assigned.Core Competencies: Goal achievement, multi-priority handling, planning and negotiating skills, written and verbal communication, facilitation, organizational and time management, and sound judgment/problem solving/decision-making.Experience And QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, and abilities required.College Degree preferredSuccessful marketing and sales experienceProficiency in Microsoft Office and Sunrise applications; ability to learn new applicationsWillingness to work independently with minimal supervisionIf applicable, drivers must review and sign the Driver job description and understand essential duties for safety and complianceAbility to work weekends, evenings, and flexible hours to meet customer needsBenefits & PerksWe also offer benefits and other compensation that include:Medical, Dental, Vision, Life, and Disability PlansRetirement Savings PlansEmployee Assistance Program / Discount ProgramPaid time off (PTO), sick time, and holiday paymyFlexPay to receive payment within hours of a shiftTuition ReimbursementSunrise may offer discretionary bonuses; eligibility depends on position and plan at the timeSome benefits have eligibility requirementsPre-employment & CompensationPre-employment requirements include a drug test (non-marijuana), TB test, physical evaluation, and vaccination as mandated by federal/state/local laws. Selected candidates will be offered compensation based on location, skills, experience, and certifications.Job DetailsSeniority level: DirectorEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: Hospitals and Health CareLocation: Mission Viejo, CANote: This posting may include related roles and additional articles that are part of Sunrise’s broader hiring content. #J-18808-Ljbffr

Created: 2025-10-01