Senior Living Sales Counselor/Associate

OverviewThe Senior Living Sales Counselor is a sales professional who presents and sells the Community lifestyle to the prospective resident—from initial lead through closing—leading to deposits and gains in occupancy. This individual is responsible for meeting with prospective residents through telephone contact and personal appointments and will apply effective sales techniques including a thorough discovery process, consultative and relational selling practices. This effort includes monitoring measurable sales goals for calls, appointments, event attendance, deposits and occupancy for the community. The Senior Living Sales Counselor is responsible for achieving (meeting or exceeding) reservation and move-in goals which advance occupancy for the Community.PRIMARY RESPONSIBILITIESThe following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.Generate sales referrals from potential resident and community contactsRespond to requests for information in a timely mannerProvide accurate reports to all appropriate partiesMaintain regular contact with existing leads and prospectsAchieve the Community sales and move in goalsExceed hospitality and service standardsFollow the Sales ProcessProspectingInteract with all leads whether provided through advertising, public relations, referral, or personal contact and to turn those leads into depositors and residents of the Community through the use of professional selling skills including but not limited to outbound sales calls, in-person sales presentations, event participation, and group presentationsGreet all visitors pleasantly and professionally presenting a very positive image for the CommunityAddress specific customer preferences and priorities to guide them to commitmentConnect with a sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goalsMaintain CRM database effectively and in a timely manner with all inquiriesDiscovery processSkillfully interview prospects or their representatives to ascertain how the Community will meet their needsKnow and be able to explain the benefits of residing at the CommunityRecord all information obtained during the interview process and accurately input data in the CRM databasePresentationsConduct effective sales presentations that inspire customers to take the next step in the sales processClosing SkillsInfluence closing through sales messages, presentation techniques, facilitation methods and relationship managementRetentionExecute thorough follow through to be able to retain all sales and move prospects forward to move-inMaintain prospect relationships through consistent communications by phone, mail, email, 1:1 contactData Management and Tracking the Customer JourneyOperate CRM database and possess strong computer proficiencyMaintain effective hot lead list which provides forecasting opportunities to know and reach monthly sales goalsMarketingKnow the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales processTraining and DevelopmentStrive for constant improvement in selling skills through attendance at sales training meetings and through the reading of motivational and sales-oriented materialsRemain informed about the local real estate market, the customer profile in your market, competitor communities, industry trends and customer trendsBuild trust and strong cross functional relationships within the Community and operational structureOperate CRM database.Utilize existing resident, depositor and lead contacts to generate additional leads by prospecting for referrals.Act professionally and honestly at all times in the representation of the Community concept of senior living.Other duties as assigned by Supervisor.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION AND EXPERIENCE REQUIREDBusiness Administration, Marketing, Finance or English Bachelor Degree, or equivalent experience.Proven sales experience.At least one year in marketing/sales in senior living setting preferred.The employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer. #J-18808-Ljbffr

Created: 2025-10-01