Marketing Manager

SUMMARY Lead data-driven, omnichannel marketing initiatives from planning through delivery. Act as the primary point of contact for internal partners and stakeholders, translate complex analytics into clear actions, and orchestrate cross-functional teams and vendors to deliver measurable business impact. This role blends strategic thinking with hands-on campaign execution, audience insights, and rigorous performance measurement. RESPONSIBILITIES Serve as the main contact for stakeholders; earn trust with senior leadership as the subject-matter expert in omnichannel strategy, campaign performance, and investment measurement. Shape experience plans with campaign development leads—refining content strategy, pillars, messaging, and segmentation to align with objectives and customer needs. Maintain a deep understanding of customer segments by partnering with market research and customer experience teams to strengthen insights over time. Own the campaign blueprint—designing end-to-end campaigns informed by data and analytics; align closely with experience and CX partners to iterate effectively. Recommend channel mix and partner investments using reach/affinity, content fit, historical engagement, and ROI insights across paid search, social, programmatic, SEO, TV, and point-of-care. Define measurement plans for each campaign and tactic; partner with operations to ensure data collection and readiness against those plans. Build test-and-learn roadmaps; track results against goals and optimize variables such as channel selection, creative, frequency, and audience segmentation. Coordinate tagging and data-enablement needs with technical SMEs to ensure accurate tracking and attribution. Collaborate with investment analytics to quantify business outcomes and communicate results with clarity. QUALIFICATIONS 7–10 years in marketing, analytics, market research, or related fields within healthcare or highly regulated industries (preferred). Demonstrated expertise in omnichannel campaign management and optimization across paid search, paid social, programmatic display, SEO, TV/OTT, and point-of-care. Proven ability to translate strategy into tactical plans that leverage the right channels for defined audiences. Hands-on experience building measurement plans and analyzing performance data to recommend campaign adjustments. Collaborative, adaptable problem-solver with strong prioritization and decision-making skills; naturally curious and data-driven. Strong understanding of digital marketing dynamics in healthcare and awareness of best practices beyond the industry. Bonus: Experience working in Agile/Scrum environments; familiarity with APLD/HCP promotion datasets; knowledge of media consumption data (display, search, print, OTT, TV); proficiency with visualization tools (e.g., Tableau, Looker Studio, Data Studio).

Created: 2025-10-02