Regional Sales Manager - West

Job descriptionJob Title: Regional Sales Manager - West Reports To: Director of Sales Main Office: California Remote Supervises: Field Sales Representatives & Manages Brokers Category: Exempt; Full-time Summary: This outstanding and dedicated sales leader will put our customers at the heart of our business. By building strong relationships with every customer, big or small, you will help Verde Valle Foods become the supplier of choice and ensure we become our customers’ indispensable partner to meet and exceed sales goals. Your competitive hunger for winning with strategic focus on getting New Customers in the West Region will help you stand out and contribute to your role. Focusing on portfolio expansion, new distribution, maintaining and expanding customer base to meet organizational objectives. Duties and Responsibilities: To perform this job successfully, an individual must be able to satisfactorily perform each of the essential duties and responsibilities listed below. The duties and responsibilities include the following, though other duties may be assigned. • Sales Leader: develop aggressive growth plans to reach organizational objectives. • Chase and close New Business: retail key accounts, independent retailers, Wholesalers, etc. • Sales merchandiser development and training in POS weekly. • Create and manage promotional activity plans and effectively communicate with Field Sales personnel to perform in-store execution – brand positioning, rack placement, display execution. • Price management; establish appropriate and competitive retails while securing profitability. • Promotions management; ensure all customers are applying promo tags when items are on TPR. • Trade management; create effective promo calendar while managing the authorized trade spend. • Broker, distributor, management and development • Account Management – Retail Customer growth development, promo activity, portfolio expansion. • Interface with key customers contacts to assess current service levels, understand areas for improvement, and ensure complete alignment for retail plans to be implemented. • Other ADHOC duties as assigned. What you will bring: • Serve as a primary interface for the West Region representing Verde Valle Foods in a well professional manner. • Ability to influence both internal and external key stakeholders utilizing end-to-end thinking, fact-based insights, and thought leadership for 3-5 year out planning. • Communicate and influence implementation of KPI’s to enable superior execution within the western geography of the U.S. • Drive vision with execution utilizing a growth mindset to deliver KPI’s, scale, and collaboration driving the overall team forward. • Passion for sales leadership, retail field presence and people development. • Strong financial acumen, analytical skills, category insights, and organizational behavior. Key Technical Skills and Knowledge: To perform this job successfully, an individual must be able to perform each qualification satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required •Proven track record of business development. • Results-Driven; meets commitments by deadlines. • Flexible; able to adapt as priorities rapidly change. • Trustworthy; able to establish strong relationships with internal and external audiences. • Superb customer service. • Self-motivated • Excellent interpersonal and teamwork skills • Strong oral and written communication skills • Detail-oriented and organized and capable of multi-tasking in a fast-paced environment • Strong bilingual (Spanish) skills (speak, read, and write) required • Bi-cultural expertise – Hispanic/American a must • A thoughtful leader with superb ability to develop and drive a successful workforce • Highly dedicated professional whose strong work ethic is consistently shown • An “above and beyond” mentality • Ability to think strategically, anticipate future consequences and trends, and incorporate them into the organizational plan • Exceptional capacity for managing and leading people; a team builder who has experience in scaling up organizations; capacity to enforce accountability. • Proficiency in Microsoft Office, especially Excel and Word Education and Experience: • 8+ years of total retail sales leadership, account sales management, customer category experience, and preference to individuals with consumer-packaged goods distribution experience. • Prior people leadership experience required. • Bi-lingual in English & Spanish required. • Strong sales background with excellent understanding of technology, business processes, and systems. • Undergraduate degree required; MBA or similar advanced degree highly desired. • Proven track record of exceeding goals and a bottom-line orientation; evidence of the ability to consistently make good decisions through a combination of analysis, wisdom, experience, and judgment; high level of business acumen including successful P&L management; the ability to balance the delivery of programs against the realities of a budget; and problem solving, project management, and creative resourcefulness. • Regional sales management experience for a business or product line and a track record of successful introductions to the retail marketplace. • International sourcing experience and a working knowledge of the total supply-chain process; product, pricing, packaging, promotion, distribution and "profit" will be required. Physical Requirements: The physical requirements and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. • Moderate stress level • Moderate noise level • Regular and predictable attendance • Occasional standing and lifting of at least 35 pounds • Long periods of sitting • Extensive travel required up to 50% • Location: Reside within the West Region market

Created: 2025-10-02