National Brand Director, OTC Division

Company: Kowa Health Care US Company, Ltd.Job Title: National Brand Director, OTC DivisionReports To: Managing DirectorLocation: Torrance, CA (Los Angeles, CA)JOB PURPOSE:Be the strategic leader for OTC & Healthcare Division, responsible for driving brand growth, equity, and innovation across retail, e-commerce, and experiential channels. Oversee all aspects of brand marketing, including communications, shopper and digital marketing, national promotions, and collaboration with sales, distributors, and agency partners.ESSENTIAL FUNCTIONS:Define and implement a strategic business plan that promotes profitability and sustainable growthDevelop and execute annual brand plan to achieve volume, profit, and brand equity goalsLead brand positioning and innovation strategies to ensure Kowa brands remain relevant with diverse consumer groupsTranslate consumer insights, category dynamics, and competitive activity into actionable strategiesLead omnichannel campaigns across retail, digital, experiential, and social platformsGuide creative development to ensure brand consistency and consumer resonanceDrive execution of promotions, in-store activations, and strategic brand partnershipsPartner with national sales to deliver programs that increase distribution, velocity, and retailer supportBuild sell-in tools, promotional calendars, and tracking dashboards for distributor and retail partnersRepresent the brand in key customer meetings, category reviews, and trade eventsOwn marketing budget and brand P&L, ensuring maximum ROIMonitor brand performance against financial and strategic goals, making data-driven adjustmentsOther duties as assignedREQUIRED QUALIFICATIONS:Bachelor's degree in marketing, business, or related field required; MBA preferred7-10 years of progressive CPG brand management or marketing experience;Some experience in OTC/healthcare industry requiredDemonstrated success building brands across both traditional retail and e-commerce ecosystemsProven ability to lead national campaigns and collaborate effectively with sales organizationsStrong analytical skills, with proficiency utilizing syndicated data tools (Nielsen, IRI, SPINS, Circana)Excellent communication, leadership, and project management skillsWillingness to travel 20-30%Background in multicultural marketing and targeting diverse consumer audiences, preferredStrong industry relationships with national and regional retailers, preferredExperience with digital media planning, influencer marketing, and e-commerce content development, preferredKowa is committed to provide equal opportunity, employment, and advancement opportunities to all individuals. Kowa does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, protected veteran, pregnancy, status as a qualified individual with a disability, or any other characteristic protected by Federal, State, or Local Laws. Employment decisions at Kowa will be based on merit, qualifications, and pensation and Benefits:This position is an exempt, salaried position. Salary offered is based on relevant CPG brand and marketing experience at the time of hire. General range of starting salary is $135K - $200K.This position is eligible for up to a 30% discretionary annual bonus based on assigned KPI's and goals.Kowa offers a wide variety of benefits to all employees. Elective benefits include but are not limited to: health, dental, vision, critical illness, accident, voluntary life, and other insurances. Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy.Employees are eligible to participate in Kowa's 401K plan following 90 days of employment to include a company match.Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays. #J-18808-Ljbffr

Created: 2025-10-04