Director of Business Analytics

800 S Mint St, Charlotte, NC 28202, USA Req #1076Position: Director of Business AnalyticsDepartment: Business Strategy & AnalyticsReporting Relationship: Reports to Vice President of Business Strategy & AnalyticsStatus: Full-time (Exempt)Position DescriptionThe Director of Business Analytics is responsible for overseeing the use of data and analytics to perform complex problem solving and research to support the business operations of Tepper Sports & Entertainment, which includes the NFL’s Carolina Panthers, MLS’s Charlotte FC, and Bank of America Stadium events. This position is primarily focused on collaborating with and serving as a resource for the business unit leaders within the Marketing, Partnership Sales and Activation, Ticket and Premium Sales, Retail and Finance departments, in order to optimize net revenues and meet other goals and objectives set forth in the organizational strategic plan.The Director of Business Analytics will set forth and develop best-in-class analytics capabilities of the organization, grow the influence and impact of data analytics within the business operations, and be responsible for making strategic recommendations based on analytics and research.Primary ResponsibilitiesServe as a resource for and the primary liaison between the various business unit leaders to ensure effective cross utilization of data in a manner that optimizes net revenuesManage a team of 6+ analysts as well as the relationship with our third-party data warehouse provider, advancing our analytics capabilities to be a leading team in sportsWork with business unit leaders to develop data-driven strategies and recommendations to help achieve the organization’s key objectivesDeliver a broad range of functional responsibilities critical to Business Operations:Forecasting, reporting and data visualizationPredictive analytics/modeling, lead scoring and retention strategyPricing strategy developmentCustomer research and segmentationProduct developmentDirectly inform and partner with business unit managers to properly track current results and positively impact key business drivers including but not limited to:Increase consumer and corporate revenue (advertising, partnerships, premium, and ticket), concert revenue, and sponsorship activation operations, including inventory management, benchmarking and pricing of assetsImprove tailoring of marketing and sales efforts through the deepening of the understanding of fan segments and fan/individual behaviorGrow ancillary revenue streams, including, but not limited to: retail, food and beverage, parking, attendance, etc.Leverage data and technology to enhance the fan experienceCreate actionable insights and understandings through the analysis of both quantitative and qualitative data, building recommendations that directly address organizational goal and objectivesLead and develop the Consumer Insights, Data Science, Business Intelligence and Business Analytics team members by providing clear work direction and individual growth and development opportunitiesAct as key liaison with NFL and MLS Club Business Development Teams and influence, through data, key internal and external business decisionsOther duties as assignedMinimum Qualifications6+ years of experience including 4+ years in a data driven environment3+ years of management experienceBachelor’s degree in a relevant field (e.g., Business Analytics, Data Science, Statistics)Proven track record of success using data analytics to drive incremental net revenues and meet other organizational goals and objectivesProven ability to communicate analytical findings and related strategic recommendations clearly to multiple teams and areas of expertiseStrong quantitative, financial modeling skills, including exposure to SQL and relational databasesHigh proficiency with Excel, including ability to build complex spreadsheet models, run pivots, macros, v-lookups and other advanced functionsExperience with Tableau or other similar data visualization toolsAbility to deliver both detail-oriented analyses and strategic recommendations.Ability to develop analytic approach to issues and questions presented, and to see processes through from issue presentation to strategic recommendationPreferred QualificationsDemonstrated ability to design and implement statistical models in Python preferred but not requiredDesired SkillsAccustomed to working in a fast-paced environment with ability to multi-task and collaborateAbility to prioritize requests based on available resourcesAbility to work independently with minimal supervision.Must exhibit professionalism when interacting with staff and key stakeholders throughout the organizationMust be able to handle confidential, privileged, and/or sensitive information with care and sensitivity.Must possess excellent organizational skills.Excellent oral and written communications skillsThis job primarily operates in a professional office environment.Tepper Sports & Entertainment is an equal opportunity at-will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. #J-18808-Ljbffr

Created: 2025-10-06