Director of E-Commerce

4 weeks ago Be among the first 25 applicantsAbout UsStio is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via , catalog, B2B and its Mountain Studio retail locations.About UsStio is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via , catalog, B2B and its Mountain Studio retail locations.We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.YOUR ROLEAs the Director of E-Commerce (DoE) at Stio you will oversee the growth, performance and ongoing operations of the company's e-commerce sales channel.Your primary goal is to drive the performance, growth and optimization of the e-commerce website. You will also be responsible for creating Stio's e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3 - 5 team members, and all major sale moments in the annual marketing calendar. Furthermore, in addition to overseeing the Website Team and taking responsibility for the performance of the channel, you will be a key contributor to the overall GTM process and a cross-functional partner to our Product, Planning, Finance, Marketing, Operations and Retail teams.The DoE reports to the Vice President of DTC.Your SkillsThe DoE is a self-motivated digitally-oriented leader with exceptional organizational and leadership skills and deep expertise in e-commerce operations. You are an outstanding manager of people with strong interpersonal and communication skills, capable of getting the best out of direct reports with a wide array of experience and abilities including meaningful experience with Shopify. You have an aptitude for decision-making, problem-solving and drive insights and recommendations through a solid background in and understanding of data, analytics, Google Analytics and / or other data tools. You have an entrepreneurial mindset and relish the opportunity to grow the e-commerce channel at Stio.Your ResponsibilitiesRevenue growth and margin maximization: Responsible for overall revenue growth for and participation in all discounting and margin-impacting sales, promotions and activationsStrategic leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing and promotional strategies to drive online sales and overall profitabilityTeam management: Lead, mentor and inspire a high-performing digital team, fostering a culture of innovation, collaboration and continuous improvement through testing and analysisData-driven decision making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring that data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time. Specifically, monitor and analyze KPI's related to sales, conversion rates, customer review and search ranking to identify areas of improvementCustomer experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling and personalized recommendations through the use of modern search and / or AI tools and platformsCollaboration: Collaborate closely with cross-functional teams, including marketing, product, supply chain and operations, finance and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities. Close collaboration with Brand Marketing team to identify onsite A/B testing opportunities across different audience segments and marketsMarket analysis: Stay informed of industry trends, the competitive landscape and emerging technologies to identify opportunities for innovation and differentiation in our approach to merchandisingEnsure that the Stio brand experience online is immersive and inspiring, and that the experience build deeper emotional connection with our community, driving repeat engagements and collaboration. Translate brand and campaign storytelling into the digital space in collaboration with the Brand Marketing team to customize the customer experience across top international marketsDevelop a comprehensive strategy that includes SEO and UX designed to increase time on site, improving conversion while fueling critical intangibles including inspiration, excitement, brand affinity, etcIdentify opportunities for improving new user acquisition and revenue growth across audiencesCreation of channel-level revenue and operating expense forecastsYour Skills And ExperienceBachelor's degree or greater ideal7+ years in e-commerce management3+ years of Shopify experience3+ years of overseeing a team and developing direct reports3+ years of outdoor industry experience3+ years of clothing and apparel managementExperience in a robust GTM-oriented environmentExcellent communication, strategic thinking and analysis skillsEffective with Microsoft Office and Google productsTHE FINE PRINTMust be able to work in a stationary position 50% - 75% of the work dayMedical, dental and vision plansCompany paid long term disability coverageEmployee Assistance Program401k with matchGenerous paid time off policiesGear test, perks, and moreWe provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $100,00-$140,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills and qualifications.This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Stio by 2xGet notified about new Director of Ecommerce jobs in Denver, CO.Denver, CO $90,000.00-$110,000.00 2 days agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-10-06