Director Casino Loyalty

Join to apply for the Director Casino Loyalty role at MSC Cruises2 days ago Be among the first 25 applicantsJoin to apply for the Director Casino Loyalty role at MSC CruisesWhere passion meets opportunityThe best of your adventures is the one you have yet to sail!Your PurposeThis position leads MSC’s Casino House program and is accountable for achieving Net Gaming Revenue targets and growth by increasing visitation, play, and profitability from both Mass Play and VIP guests, new and existing. The role is responsible for launching and maximizing a Casino Loyalty Program and driving continual growth through aggressive and successful reinvestment to the casino database through onboard and to-home marketing campaigns. Role will also be responsible for the execution of the Loyalty Program and Special Event Calendar, implementing business processes and SOPs necessary to facilitate revenue growth. Will partner with the VIP Services for the guest experience shipboard and the Concierge and Call Center teams. Develop an exceptional relationship with Marketing to develop Casino branding and marketing strategy and launch initiatives and effectively partners with Casino Operations, Analytics, Accounting, Revenue Management, and other MSC departments to achieve targets. This role will actively participate in forecasting process and achieving financial targets for House segment.Your ImpactOwns performance of overall Casino Marketing for the House program for MSC and develops, implements, and directs strategies to increase the frequency and overall value of sailings by House casino playersAnalyzes the financial performance of the onboard and post-cruise initiatives in order to develop strategies to maximize revenue and improve profitability.Responsible for aggressive email, direct mail, and online/social communication campaigns to grow marketable database and offer redemption ratesCreate and oversee special events calendarLaunch and implement global Casino Rewards/Loyalty Program, partnering with Data Analytics and rest of the Casino team; role will be the main project manager overseeing all milestonesPartner with marketing team to create branding, communication and launch strategy for programImplement infrastructure to support program, including onboard execution and annual renewal processOwns relationship with Call Center to implement tools, manage call volume, and ensure appropriate resourcingPartners with Analytics to create reporting and evaluation tools to drive business forwardPartners with VIP Services, Casino Operations and Marketing teams to ensure onboard signage, promotional material, and marketing collateral are updated and relevantOversees internal controls for comping and expenditure, and ensures business in compliance with brand expectationsCollaborates with shipboard operations teams to for the development and implementation of new policies and procedures, and the revision of existing policies and proceduresPresent scope requirements to IT and other shared services to develop new tools and platforms for the teamProduces and presents professional business cases for proposed initiatives complete with operational and financial analysis, clearly articulated written support, and PowerPoint presentations.Delivers projects in a timely and cost-effective manner. Communicates clearly with all stakeholders shipboard and shoreside to ensure success.Embraces and adheres to required quality standards and performance metrics, communicating openly and frequently and demonstrating integrity.Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or senior leadership.Your Journey so farExtensive (6 - 7 years) Casino Marketing leadership experience and a proven track record of driving above-target resultsMinimum of three years front-of-house casino marketing or hospitality experienceMinimum three years experience with database marketing and the management of a loyalty or rewards programExperience negotiating and setting terms for VIP clientele, including limits, reinvestment, revenue share, commissions if applicable, payment terms, and funding optionsExceptional interpersonal, communication, presentation and listening skills, including the ability to adjust style to effectively interact with external customers as well as internal staff, Operations leadership and brand Executive management.Strong internal drive, creativity and entrepreneurial mentality - with a demonstrated ability to identify opportunities and provide insight/recommendations on how to maximize those opportunities to build the business.Ability to coach and develop team members and provide the appropriate level of direction, enabling others to succeed, and providing open and timely informal and formal feedback. Must have proven track record of being able drive change.Ability to compile, analyze and manage the financial aspects of a casino marketing organizationAbility to clearly articulate reinvestment strategy for each segment of the businessDemonstrated leadership capabilities and effective verbal and written communications skillsAbility to manage regional and remote staff in a positive and productive manner by motivating, developing and managing employees as they work.Knowledge of policies and practices involved in the human resources function and ability to utilize and administer the disciplinary action process through coaching and counseling to improve performance or terminate employmentAbility to deliver a comprehensive business case or white paperAbility to travel domestically and internationally and work flexible hoursExceptional analytical skillsExceptional written/verbal communication skills and listening skillsExceptional presentation, networking, and project management skillsExceptional ability to work independently, proactively, and collaborativelyAbility to solve interpersonal and operational issues- often “on the fly”Ability to work, interact, and communicate with external / internal customers at all levelsAbove average proficiency with Microsoft Office (Excel, Word and PowerPoint)Your EssentialsUS Passport or US Permanent ResidentsMSC Cruises USA is an e-verify employerOur commitmentWe are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesTravel ArrangementsReferrals increase your chances of interviewing at MSC Cruises by 2xSign in to set job alerts for “Director” roles.Los Angeles Metropolitan Area 2 weeks agoSAINT LAURENT Assistant Store Director Miami Design DistrictMiami, FL $149,133.00-$195,000.00 5 days agoFort Lauderdale, FL $225,000.00-$250,000.00 2 weeks agoFort Lauderdale, FL $90,000.00-$135,000.00 2 months agoRegional Country Manager Caribbean (Key markets)Miami, FL $150,000.00-$190,000.00 1 week agoRegional Director, Academic Partnerships (K12)Miami, FL $135,000.00-$145,000.00 4 days agoVice President of Program Strategy and ImpactMiami, FL $100,000.00-$116,000.00 1 week agoMiami, FL $150,000.00-$150,000.00 1 week agoMiami, FL $150,000.00-$150,000.00 1 week agoRegional Country Manager Caribbean (DISC) and Central AmericaMiami, FL $150,000.00-$190,000.00 1 week agoMiami, FL $85,360.00-$128,040.00 1 week agoVice President of Marketing - Waterparks & Family Entertainment CentersMiami, FL $140,000.00-$160,000.00 1 week agoMiami-Fort Lauderdale Area $140,000.00-$155,000.00 5 days agoMiami, FL $80,000.00-$90,000.00 6 days agoHollywood, FL $100,000.00-$116,000.00 1 week agoDirector of Pharmacy Operations Southeast FloridaWe’re unlocking community knowledge in a new way. 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Created: 2025-10-06