Annuities General Manager New York

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.About YouYou are an experienced, highly commercial leader with experience working in a start up environment or with a start up mentality. You have a proven track record of delivering results and have a passion for doing things that have never been done before. You have experience leading high performing teams and are skilled at getting your team to perform at their best, yet you are always willing to dig into the details when necessary. You are excited to lead an innovative, disruptive, technology driven insurance platform as part of a rapidly growing, fast-paced FinTech startup.You are an extremely skilled communicator, both verbally and in writing, and your excellent people skills make you a natural relationship builder. You are organized and can manage multiple work streams in parallel while continuously prioritizing what’s most important. You excel both in strategy and operations, and you’re able to help business lines scale. You are a high-output, self-motivated self-starter, able to learn fast and execute while also thriving within a collaborative, team oriented environment. You are highly accountable and motivated by the opportunity to build a massive business and disrupt a legacy part of financial services.About the RoleHundreds of billions of dollars in annuities are sold in the United States each year, yet adoption in the RIA space is almost zero. In 2024, we launched Flourish Annuities to address this challenge, leveraging a technology-driven insurance desk to bring annuities to the independent RIA space. As the General Manager of Flourish Annuities, you will lead Flourish Annuities and will be responsible for the overall commercial success of the business line.You will manage a small but growing team, inclusive of Operations, Sales, and Partnerships, and will work cross-functionally with Flourish’s existing RIA Sales, Relationship Management, Client Support, Marketing and Product teams to drive success for the business line as a whole. You will set the strategic direction for the business line and provide day to day oversight of the business to ensure Flourish Annuities continues to grow and achieves commercial success. Working closely with your team and key leaders across the organization, you will ensure operational excellence and an extraordinary client experience.Lead and provide strategic vision for the Flourish Annuities business line, working closely with the Flourish Operating Committee (OC) to define key revenue and growth objectives while ensuring your team is set up for successManage and build a small but growing team across Operations, Sales, and Partnerships, ensuring the team operates as a high performing and highly engaged unitThrough your team and in partnership with Flourish’s existing Marketing and Sales organizations, define a go-to-market and potential channel expansion strategy, educate RIA firms on the benefits of annuity products and the value proposition of Flourish Annuities, assist in the development of educational content, collaborate on sales messaging, and support pitches, presentations, and rollouts as neededProvide ultimate oversight of Flourish Insurance Agency, which manages end-client relationships, reviews and approves applications, works directly with carriers on cases, and more, by overseeing the creation and management of scalable business processes that ensure best-in-class service for our customers, create space for innovation and creativity, and meet the highest standards of regulatory complianceWork closely with Flourish’s Product, Engineering, and Legal organizations to clearly align the Flourish Annuities technology roadmap with the strategic and commercial priorities of the business line while satisfying key regulatory and compliance requirementsDirectly and through your team, strategically develop, negotiate and manage insurance carrier contracts and key partnerships across the industryIdentify, track and report key Flourish Annuities metrics and performance indicators to the Flourish OC and across the organizationDevelop and foster a culture of collaboration, openness, respect, and innovation within the teamDevelop relationships with our parent company, MassMutual, to foster strategic alignment and open sharing of information and best practicesMinimum QualificationsBachelor’s degree or equivalent practical experience8+ years of relevant work experience in Wealth Management, InsurTech, FinTech or similar.4+ years of experience managing teams and complex projectsAbility to set a strategic vision and drive a team towards deliveryAbility to think strategically, navigate ambiguity, problem solve with limited guidance, and work cross-functionally, prioritizing product success and business impactExperience working in highly regulated financial services industries (e.g., Insurance, Wealth Management)Excellent communication skills with demonstrated ability to communicate effectively with internal and external stakeholdersExperience building new products, teams, or similarExperience defining, owning, and reporting on business metrics, either individually or through oversight of a teamInsurance license or willingness to get licensed within 60 days of hireMust be able to work out of offices in both NYC and Jersey City a total of two to three days per weekPreferred QualificationsPrior experience as a General Manager or in other leadership roles within a FinTechKnowledge of insurance sales trends and best practices, particularly in the wealth management spaceRelationships with RIAs or Wealth ManagersExperience working closely with technologists and business executives to define strategic roadmapsExperience working in a startup environmentUnderstanding of Insurance, FinTech, WealthTech, InsureTech industries and trendsAt Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.Base Salary Range: $176,400 - $231,500 base plus bonusDisclosures:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.Create a Job AlertInterested in building your career at Flourish? 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Created: 2025-10-06