SVP, H&W Marketing – Lifecycle Leader

Job DescriptionWe are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives.This role will lead and mentor a high-performing team to drive these initiatives forward.Essential ResponsibilitiesProcess Management: Simplify Lifecycle Marketing’s Strategic WorkflowsDevelop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals.Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances.Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize SpendEffective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals.Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies.Ensure marketing technology tools support complex marketing budget management, reporting, and analysis in a way that integrates with enterprise finance requirements.Performance Management: Evaluate Marketing’s ImpactManage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers.Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes.Martech Management: Optimize Marketing’s TechnologyEffectively manage and optimize the martech stack, strategy, and roadmap.Ensure that marketing delivers well-orchestrated customer journeys and digital experiences while operating efficiently and consistently.Talent Management: Lead Marketing’s Learning AgendaLead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking.Lead training for marketing to keep up with emerging, complex, and essential technologies, and vendors’ capability enhancements.Upskill marketing talent for vital soft skills, such as strategic thinking, intellectual curiosity, prompt engineering, and business acumen.Resource Management: Scale Marketing’s Resources and Agency RosterEffective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster.Anticipate and plan for capacity and resources to improve resource scalability for marketing’s agility.Qualifications/RequirementsBachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience.10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotionsProven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer -depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes.Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility.Desired CharacteristicsProven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth.Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals.Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization.Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making.Deep knowledge of marketing technology stacks, including CRM systems, marketing automation platforms, and analytics tools.Demonstrated leadership experience in managing, mentoring, and developing high-performing teams.Expertise in leading and managing a learning agenda for upskilling on emerging technologies such as GenAI and developing essential soft skills like strategic thinking and business acumen.Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales, finance, IT, and product teams.Outstanding communication and interpersonal skills, with the ability to articulate complex ideas and strategies to diverse audiences.The salary range for this position is $200,000.00 - $330,000.00 USD Annual.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility RequirementsYou must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our CommitmentWhen you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.Together, we’re building a future where we can all belong, connect, and turn ideals into action.Reasonable Accommodation NoticeFederal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. #J-18808-Ljbffr

Created: 2025-10-06