Head of Consumer Marketing, Link

Join to apply for the Head of Consumer Marketing, Link role at StripeJoin to apply for the Head of Consumer Marketing, Link role at StripeAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About The TeamThe Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.What you’ll doWe’re looking for our Head of Consumer Marketing that will build and grow Stripe’s first consumer product and brand—Link. Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You’ll set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You’ll conduct foundational work like defining our core positioning and target personas; you’ll develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; you’ll launch new consumer features; you’ll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.ResponsibilitiesSet the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc.Manage a small team of marketers and make critical hiresDefine target market, segments, addressable audience, and target penetration, partnering closely with user researchAllocate marketing budget for all campaigns and report out regularly on its ROICollaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaignCollaborate with partnerships and comms to define Link’s media strategyGuide our creative team with customer insights and key messages to create strong campaignsDirect and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a mustWho you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.Minimum Requirements15+ years of experience in tech marketing, ideally 10+ years in B2C marketing and 5+ years managing teamsExperience running high-profile campaigns for leading tech companies across a diverse range of channels, and within a rapidly evolving business environmentStrong leadership skills with a proven ability to influence teams and individualsExperience owning a marketing budgetFluency with engagement platforms such as BrazeHybrid work at StripeThis role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).In-office expectationsOffice-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.Working remotely at StripeA remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.Pay and benefitsThe annual US base salary range for this role is $224,000 - $336,000. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware Development, Financial Services, and Technology, Information and InternetReferrals increase your chances of interviewing at Stripe by 2xGet notified about new Head of Marketing jobs in Seattle, WA.Seattle, WA $200,000.00-$250,000.00 1 month agoSeattle, WA $224,000.00-$336,000.00 2 weeks agoSeattle, WA $145,000.00-$195,000.00 2 months agoSeattle, WA $200,000.00-$230,000.00 5 days agoSeattle, WA $140,000.00-$160,000.00 21 hours agoHead of Outbound Operations, North America Stores MarketingSeattle, WA $128,600.00-$212,600.00 2 weeks agoGreater Seattle Area $160,000.00-$180,000.00 1 week agoSeattle, WA $175,000.00-$225,000.00 2 weeks agoHead of Industry Field and Demand Generation MarketingSeattle, WA $150,500.00-$216,000.00 2 days agoSeattle, WA $85,000.00-$100,000.00 4 weeks agoFull Time Supervisor Washington Square, ORHead of Product Development, Food and BeverageHead of Business Development and PartnershipsMercer Island, WA $120,000.00-$180,000.00 4 weeks agoBusiness Operations Manager, Future Foods - SeattleHead of Product Development, Food and BeverageSeattle, WA $130,000.00-$150,000.00 1 hour agoSeattle, WA $60,000.00-$140,000.00 2 weeks agoSeattle, WA $127,200.00-$174,900.00 1 week agoSeattle, WA $94,600.00-$141,800.00 1 week agoRegional Business Development & Marketing ManagerSeattle, WA $124,800.00-$175,000.00 2 days agoSeattle, WA $75,000.00-$90,000.00 3 months agoSenior Product Marketing Manager - B2B and B2G (Government)Seattle, WA $130,000.00-$175,000.00 1 week agoSeattle, WA $138,000.00-$180,000.00 4 days agoWe’re unlocking community knowledge in a new way. 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Created: 2025-10-08