Vice President, Shopper Marketing

Join to apply for the Vice President, Shopper Marketing role at 24 Seven Talent14 hours ago Be among the first 25 applicantsJoin to apply for the Vice President, Shopper Marketing role at 24 Seven TalentGet AI-powered advice on this job and more exclusive features.Job DescriptionWe’re seeking a strategic and visionary leader to oversee a U.S.-based Shopper Marketing team. This role is responsible for shaping and executing shopper marketing strategies across the Convenience Retail, Large Store, and Emerging Channels. As the key liaison between Brand Marketing, Digital, Channel Leadership, and other cross-functional partners, you’ll drive integrated shopper strategies that influence the full path to purchase.Job DescriptionWe’re seeking a strategic and visionary leader to oversee a U.S.-based Shopper Marketing team. This role is responsible for shaping and executing shopper marketing strategies across the Convenience Retail, Large Store, and Emerging Channels. As the key liaison between Brand Marketing, Digital, Channel Leadership, and other cross-functional partners, you’ll drive integrated shopper strategies that influence the full path to purchase.Key ResponsibilitiesLead and evolve the U.S. Shopper Marketing strategy across all account businesses.Manage and develop a high-performing team of 4 Shopper Marketing Directors and multiple Shopper Marketing Managers.Set the long-term vision for the team and ensure strategic alignment across customer and channel plans.Foster talent development through coaching, succession planning, and career pathing.Leverage shopper insights, category data, and retail-specific analytics to build compelling, multi-channel marketing strategies across Convenience, Mass/Club, Drug/Value, eCommerce, and Grocery.Guide the team in delivering 360° shopper programs that align with brand goals and convert across the path to purchase.Partner with Sales and Channel leadership to uncover customer-specific opportunities that drive conversion and revenue growth.Represent brand, customer, and internal marketing priorities in high-stakes meetings and cross-functional fuse industry trends and emerging best practices into marketing strategy development.QualificationsBachelor’s degree in Business, Marketing, or a related field; MBA preferred.10+ years of progressive experience in Shopper Marketing, Brand Management, Customer Marketing, or Digital within the CPG or beverage industry.Proven success leading large teams and managing cross-functional initiatives.Deep knowledge of syndicated data, shopper insights, and promotional analysis.Strong command of Microsoft Office tools (Excel, PowerPoint, SharePoint) and Power BI.Exceptional communication, negotiation, and stakeholder management skills.Additional InformationThis is a U.S.-based remote position.Travel may be pensation includes competitive base salary, bonus eligibility, and benefits.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesStaffing and RecruitingReferrals increase your chances of interviewing at 24 Seven Talent by 2xSign in to set job alerts for “Vice President Marketing” roles.Assistant Brand Manager, Brand CommunicationsHead of Marketing for the Online Marketing Sector : Canada (Remote)Vice President of Marketing and CommunicationsDickies: Director, Head of Strategy - Chief of StaffVice President of Integrated Marketing & StrategyIrvine, CA $120,000.00-$120,000.00 3 days agoSr Director Strategic Marketing - US Based RemoteVans: Director, Merchandising, Women's & Kids FootwearVice President, Customer Experience & OperationsManagement Assistant (Community Development)Director, Strategic Partner Management - US GovernmentIrvine, CA $232,000.00-$296,000.00 2 hours agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-10-08