Head of Marketing

About BrandBastionBrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution help brands moderate, engage, and analyze billions of comments on social media across the globe.The Opportunity: Are you ready to market to some of the world's best marketers?We’re looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise.You’ll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR/communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA).You’ll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.Key ResponsibilitiesStrategy & Leadership: Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts.Campaign Execution & Ops: Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance.Brand & Messaging: Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral.Content & Communications: Work with Brand Marketing Manager on editorial calendar (blogs, case studies, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage.Digital & Web: Own site experience, CRO, SEO, and marketing tech stack.Team & Agency Management: Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget.Field Marketing & Events: Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments.5+ years progressive B2B SaaS marketing experience; 3+ on demand-gen or growth teams.Proven track record scaling ARR from Deep hands-on expertise with HubSpot, paid media platforms and web analytics.Strong storyteller able to translate technical features into business value and own media/PR narrativeData-obsessed: you instrument, analyse, and iterate based on funnel metrics, not instincts.Prior management of external agencies and multidisciplinary teams.Excellent cross-functional communicator - comfortable partnering with Sales, Product, and Leadership.A builder’s mindset: you’re not afraid to get hands-on with campaign launches, ad testing, event planning, or SEO audits.At BrandBastion, high performers shape their own path. You’ll have opportunities to:Lead strategic initiatives that impact our AI-first approach.Advance into senior leadership roles based on performance.Work with global brands at the forefront of digital engagement.Be part of a fast-growing AI-first company leading the future of brand protection and community petitive Market Rate Compensation + 4+ weeks paid time offOpportunities for global team meetsFlexible, Fully Remote Role: Enjoy the benefits of remote work while collaborating with a talented global team.* Please submit your CV in English. #J-18808-Ljbffr

Created: 2025-10-08