Director of Sales, Walmart

Who We AreFrida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.How You Will Make an ImpactFrida is looking for a Director of Sales to join our Sales team and focus on managing Frida’s Walmart business in addition to any new opportunities that come our way.The Director of Sales will be goal-oriented and will be diligent in overcoming obstacles that impact annual sales goals.Responsibilities to include:Meet and exceed assigned sales goalsAchieve distribution, pricing, promotion and shelving objectivesIdentify and attract prospective strategic customersBuild and maintain strong strategic relationships with key personnel within assigned accountsNegotiate pricing and terms with new and existing customersCollaborate with marketing to ensure all promotional opportunities within each account are maximizedImplement branded signage and fixtures at key retail partnersWork closely with Sales Planning to ensure customers receive goods in full and on time; provides detailed projections to ensure correct forecast is implemented and executedKeep internal team informed of the competitive landscape and feedback from buyersBuild and deliver retailer-specific presentations for line reviews and internal postmortem reviewsAttend trade shows for buyers and consumersOther duties as assignedWhat You Will NeedBachelor’s Degree in Sales, Business, or related field10+ years of sales experience in the CPG industry managing retailer accountsRelevant experience in the baby product industry is preferredExcellent negotiation and analytical skillsExcellent communication and organization skillsProficient in Excel and PowerPointAbility and willingness to travel extensively throughout the countryWho You Will Work WithFrida is an organization that values collaboration and community. As the Director of Sales, Walmart, you will work closely with Sales Planning, Brand Management, and Marketing teams.Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.Why You Will Love Working at FridaRobust health benefits including:Comprehensive medical, vision, and dental plansEmployer paid life insuranceSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term DisabilityFSA & HSA401k matching up to 4% with immediate vesting.Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.Flexible paid pregnancy and parental leave.Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.Dog friendly office - feel free to bring your best buddy with you to work!Learning & development opportunities for professional and personal growthCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.Exclusive employee product discounts.EEOFrida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Privacy PolicyBy applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: and Third-Party SubmissionsPlease note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.Fraud DisclaimerFridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or . Your safety and privacy is our priority. #J-18808-Ljbffr

Created: 2025-10-08