Head of Marketing

About UsOur client, an e-commerce software platform in the healthcare space, is looking for a Head of Marketing to join their team.Your ImpactAs Head of Marketing, you will build and scale our marketing function, owning both strategy and execution across key areas such as demand generation, campaign execution, content development, and brand storytelling. Reporting to the SVP Sales, you’ll partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth, deepens brand resonance, and sharpens our go-to-market strategy.This is a player-coach role where you’ll roll up your sleeves to ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle. You’ll play a key role in defining our position in the market by leading messaging, content, and demand generation efforts that convert prospects into customer advocates.Training and DevelopmentThis role is designed for a builder who thrives with both structure and autonomy. You’ll inherit a foundational set of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp. You’ll inherit a strong starting point and have full autonomy to shape and scale the function based on business needs.You’ll work directly with the SVP of Sales and cross-functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities. In your first 30–60 days, we’ll focus on:Immersing you in the core supply ordering product and our customer acquisition strategyEquipping you with context on our segmentation and lead scoring modelsBringing you into go-to-market strategizing for our newest product, an AI-powered toolAligning on key growth metrics, budgets, and available resourcesAs the team grows you’ll have the opportunity to shape not just our marketing strategy, but also its internal marketing career paths, training frameworks, and systems for scale.What We Are Looking ForWe’re seeking a scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems. Ideal candidates will bring:5–8+ years of professional experience, with 5+ years in B2B Marketing2+ years of people management experienceExperience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals)Track record of success owning demand gen and campaign strategy in high-growth environmentsFluency across digital and traditional marketing channels including paid media, email, content, nurture and outboundStrong storytelling instincts and able to create customer-centric content across the funnelData-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation toolsHands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing opsComfort working cross-functionally with sales, customer success, revenue operations, product and engineering teamsConfident operator with a bias for ownership and follow-throughDay to DayYour core responsibilities will include:Own the end-to-end demand generation strategy, including inbound, outbound, and partner campaignsDevelop and manage campaign execution across digital, email, content, event, and direct marketingDefine and monitor KPIs for MQLs, SQLs, proper attribution, budget efficiency, and funnel velocity in partnership with RevOpsDevelop and grow a high-performing team while contributing directly to high-impact campaigns and team growthAlign tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cyclesLead positioning and messaging strategy to strengthen our market presenceManage marketing budget and work with external agencies/vendors as neededSupport brand initiatives such as customer testimonials, product launches, and event activationsBuild and maintain our marketing tech stack (Nice to haves: Hands-on experience with HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing, or similar tech stack)Conduct win/loss analysis and market research to inform content and campaign strategyWhy Work with Us?Lead a high-impact marketing function with ownership over both an established GTM engine and the ground-up launch of a new product with clear product-market fitJoin a leadership team that views marketing as a strategic driver of growth and influence company-wide priorities and outcomesSupportive, collaborative culture that celebrates both experimentation and executionEnjoy a fun, fast-paced work culture with regular team lunches, happy hours, and offsite eventsBe part of a venture-backed startup with strong unit economics, loyal customers, and a clear path to profitabilityLocation/BenefitsAustin, Texas (in office Monday–Thursday, WFH on Friday)Hours are Monday to Friday, 8:00 AM to 5:00 PM pensation: $160,000–$180,000 base salaryEquity grant based on experience401(k) benefitsMedical and dental coverageUnlimited PTOPaid parental leaveFully stocked office kitchen for in-person team members #J-18808-Ljbffr

Created: 2025-10-08