Senior Product Marketing Manager

OverviewCox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our Deal Central and F&I Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail—delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.What You'll DoBuild a deep understanding of customers, the market, vertical markets, and the competitionBuild positioning, targeting, pricing, and messaging for relevant segments and audiencesDefine clear and compelling customer pain points, value propositions, competitive differentiation, and customer success storiesCreate new product introduction strategies and go-to-market plans for services, customer education and training, and third-party integrationsPartner with the Content Team to support webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and moreCollaborate with product management and support to uncover new markets and use cases, define new offers, and influence roadmap decisionsValidate hypotheses through customer insights, data analysis, and testingMonitor competitive activities, identifying gaps and opportunitiesUnderstand product decision makers, users, and influencers to inform product development, messaging, and sales/marketing approachesDevelop and oversee product marketing messaging related to company and product value propositions, including sales enablement tools and new feature launchesMonitor industry analysts, competitors, customers, and sales engagements to identify unmet needs and opportunitiesSupport product pilot and launch readiness effortsManage Sales Enablement to sustain and utilize effective sales collateral and toolsManage a team of product marketers to prioritize work, provide strategy and guidance, and mentor and coachTravel: 20%What’s in It for You?Here’s a sneak peek at the benefits you could experience as a Cox employee:A competitive salary and top-notch bonus/incentive plansExceptional work-life balance, flexible time-off policies and accommodating schedulesComprehensive healthcare with multiple options for individuals and familiesGenerous 401(k) retirement plans with company matchProfessional development and continuing education opportunitiesInclusive parental leave policies, fertility coverage, and adoption assistanceExtras like pet insurance, employee discounts, and moreWho You AreMinimumBachelor's degree in a related discipline and 8 years of experience in sales or sales support within medium to large enterprise accounts, preferably in B2B software or enterprise technology solutions, with a background in marketing or product marketing. Equivalents include: master’s degree with 6 years, PhD with 3 years, or 12 years in a related field.Proven experience managing, mentoring, and coaching team membersExcellent verbal and written communication skillsStrong presentation skills and ability to facilitate discussions in customer-facing environmentsExceptional follow-through, time management, and project management skills to deliver measurable resultsAnalytics or market research skillsCreative mindset to develop compelling messaging, campaigns, or solutionsFamiliarity with AI prompting, generative AI tools, or emerging technologies in marketing and product strategyPreferredDegree in Marketing, Communications, Business, or a related fieldAutomotive industry experienceCompensationUSD 119,600.00 - 199,400.00 per year. The base salary may vary within the range based on location and candidate qualifications. Position may be eligible for additional compensation that may include an incentive program.BenefitsThe Company offers eligible employees vacation with pay, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional paid time off includes bereavement leave, voting time, jury duty leave, volunteer time off, military leave, and parental leave.Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. #J-18808-Ljbffr

Created: 2025-10-08