Director, Brand Strategy

Join to apply for the Director, Brand Strategy role at HartHart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher.SUMMARYHart seeks a Strategy Director to lead the development and execution of brand, messaging, and integrated marketing strategies across multiple client accounts. This role blends research, cultural insights, and market analysis to provide actionable recommendations that inform strategy, including brand positioning, messaging platforms, and creative inspiration, collaborating closely with department strategists, account and creative leads, and cross-functional teams.RESPONSIBILITIESSupport qualitative, quantitative, and cultural research initiatives, translating insights into brand strategy, messaging frameworks, and creative recommendations.Assist in preparing foresight decks, insight reports, and story-driven strategic recommendations that align business objectives with creative execution.Collaborate with Creative, Media, PR, and Account teams to ensure strategy contributions are embedded in campaign development, messaging platforms, and omnichannel communications.Track cultural, consumer, and industry trends to inform brand opportunities, positioning refinement, and creative inspiration.Contribute to new business efforts with research support, audience insights, points of view and strategic branding recommendations.Ensure all deliverables meet high standards of accuracy, clarity, strategic relevance, and creative applicability.QUALIFICATIONS6–12 years of experience in strategic research, insights, or integrated marketing strategy roles, with proven experience in brand strategy and messaging development.Experience in qualitative and quantitative research, audience segmentation, cultural listening, and trend analysis.Ability to translate research findings into actionable brand strategy, messaging frameworks, and creative guidance.Strong analytical, problem-solving, and critical thinking fortable collaborating with senior strategists and cross-functional teams to shape brand, creative, and messaging strategies.KEY COMPETENCIESResearch and analysis to support brand, creative, and messaging sight synthesis, storytelling, and translation into actionable creative direction.Cross-functional collaboration and team support to ensure alignment across strategy, creative, and account teams.Trend monitoring, cultural intelligence, and identification of opportunities for brand differentiation.ROLE IMPACTThis position plays a crucial role in strengthening collaboration and alignment across strategy, creative, media, and account teams. By combining research, insights, and cultural intelligence with brand strategy and messaging expertise, the Strategy Director ensures teams and clients have the information and context needed to make data-driven, culturally informed, and creative decisions.PERSONAL SKILLS AND CHARACTER TRAITSYou enjoy the creative atmosphere and energy a modern agency provides.You have very strong interpersonal skills and top-notch verbal and written communication skills.You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.You are deeply fluent in digital, eager to learn, and want to grow rapidly in our organization.WHAT WE OFFERAn exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values.A fruitful salary and benefits package.Perks such as paid parental leave, summer flex Fridays and volunteer time off.A hybrid work environment.Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. #J-18808-Ljbffr

Created: 2025-10-08