Vice President of Wholesale

1 day ago Be among the first 25 applicantsKREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic and evolving brand known for its distinctive, handcrafted sun and optical frames. Designed in New Orleans and meticulously crafted with exceptional attention to detail, our eyewear reflects a commitment to quality and individuality.Our presence spans brick-and-mortar boutiques, innovative mobile and tiny house concept stores, and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fun, intense, and fast-paced. We believe our people are our greatest asset and those that work at KREWE are high performing, passionate, and ambitious. People here work hard because they believe in our mission and the brand. At KREWE, you will be given the opportunity to own your role and truly make a difference, no matter your level. If this sounds like the right environment for you we invite you to apply below.We are currently searching for a high-performing Vice President of Wholesale to optimize brand and revenue growth throughout all respective wholesale distribution channels domestically and internationally. The VP will develop and drive the wholesale strategy, concentrating on retention and growth of existing accounts and penetrating new markets. This unique role will enable a creative and results-oriented eyewear leader the opportunity to capitalize on our strength in Sun and continue to expand our growing presence within the Optical category. The VP will act as a KREWE ambassador, representing our brand by delivering world-class customer experiences reflective of KREWE’s spirit of hospitality and creativity, consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful team that will be motivated to grow, contribute and advance with KREWE.This role is based in our New York Headquarters 5 days a week.Key responsibilities:Sales Strategy & LeadershipEstablish multi-year growth strategies across all eyewear categories and partners including independent retailers, independent opticians and optometrists, specialty chains, department store, and marketplace accountsDevelop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectivesEstablish optimum sales territory allocation and evolution as markets mature and evolveManage and grow the rep structure of both independent and employed sales repsResponsible for continuing to develop evolving sales models and account support structureEstablish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales teamBuild and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners, partnerships, and other opportunitiesLead development of our wholesale loyalty program to incentivize, recognize, and reward top accountsProvide analysis and reporting including but not limited to outreach, sales initiation inbound sales orders, closing sales, reorders and account satisfactionSales OperationsEstablish and manage wholesale operations calendar, including key market dates, trade-shows, sell-in periods, and regular business reviews with key accountsProvide recommendations for wholesale pricing and business terms that drive profitable growthEnsure B2B platform is executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experienceStandardize weekly, monthly, and quarterly sales reports with meaningful insights from the department and presenting clear plans to recoup budget variances when applicableCross-functional CollaborationCollaborate across all departments to ensure desired outcomes are achievedPursue continuous improvement of wholesale operations ensuring proactive support of future revenue goalsPartner with VP Brand Marketing to develop programs that support acquisition of new accounts and support sell-through and reorder with existing accounts; foster brand alignment through establishing and implementing POP and marketing activities that ensure KREWE’s high brand standards are maintained throughout the channelEnhance partnership with Operations and Customer Service team to establish standards for wholesale customers and support for the sales teamWork with Planning to optimize inventory ordering and allocationQualifications:Minimum 10-12+ years of prior experience in a similar leadership role with P&L accountabilityTrack record of delivering continuous growth within the eyewear industryin the North American market, with a preference for leaders who also have international experienceReputation for nurturing relationships with eyewear selling accounts of all types and sizes with an established industry network of past and current relationships with buyers, former partners and colleaguesProven history for developing and ensuring the success of independent and/or in-house eyewear sales reps through hiring and effective sales managementSolid understanding of financials including industry pricing, gross margins, and operational accountingDemonstrable expertise of the eyewear industry past, present, and futureProven ability to establish and drive sales processes from pipeline management to acquisition of new accountsExperience in leading wholesale outreach through trade marketing, trade shows, and eventsDemonstrated history of positioning product against competition, and winningBA/BS degree preferredProficiency in analyzing sales and presenting executive summaries of channel performance with identification of risks and opportunitiesExisting peer network advocating for KREWE to hire youBenefits and Perks:Group health plans: health, vision and dental insuranceWelfare benefits: life, ad&d, supplemental voluntary coverageFSA Plan & HSA Program401(K) Investment OptionsAdoption Assistance, EAP, Commuter BenefitsPaid Parental LeaveQuarterly Cultural SpendOngoing Training & Development, an Educational Allowance10 paid holidays & Unlimited PTOKREWE employee frame discount (of course!)Base Salary: Up to $180,000 annually based on experience and qualifications.This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.Diversity & Inclusion:KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.Powered by JazzHRUxijuIA7o7Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesInternet PublishingReferrals increase your chances of interviewing at KREWE by 2xGet notified about new Vice President jobs in New Orleans, LA.New Orleans, LA $138,000.00-$170,000.00 2 days agoVice President of Government and Community RelationsNew Orleans, LA $50,500.00-$61,000.00 3 weeks agoAssociate Vice President, University Financial AidVice President - Louisiana, Mississippi, and Alabama Maritime Leader, Ports and Maritime EngineeringDual General Manager - Courtyard and Residence Inn New Orleans MetairieDoubleTree New Orleans Airport - General ManagerWe’re unlocking community knowledge in a new way. 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Created: 2025-10-08