Vice President, Digital Marketing Analytics

OverviewVice President, Digital Marketing Analytics – Empowering Health Outcomes Through Data. CMI Media Group seeks a dynamic leader to drive analytics that inform strategic decisions and improve healthcare outcomes.Direct message the job poster from CMI Media GroupResponsibilitiesLead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.Oversee the analysis of campaign performance, identify trends, opportunities, and provide actionable optimization recommendations.Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and delivering data-driven insights.Collaborate with the Manager/Director to develop compelling reports and presentations that communicate key findings.Cultivate and strengthen client relationships, particularly within analytics departments, to demonstrate value of our services.Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team.Remain at the forefront of the industry, evaluating new measurement methodologies and analytical technologies.Play an active role in new business development by identifying opportunities and developing innovative analytical solutions.Represent CMI Media Group at key industry events to showcase thought leadership and build relationships.Qualifications10+ years of experience in analytics and research, with a focus on online direct marketing or online media performance analysis.7+ years of experience building and managing high-performing teams.Proven leadership skills and a track record of building strong client relationships with excellent communication and interpersonal abilities.Experience coordinating multiple projects across internal teams, prioritizing effectively and delivering under tight deadlines.Experience or education in the pharmaceutical industry is a plus.Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.About the RoleJoin CMI Media Group and make a difference: we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive pensation and BenefitsThe base salary for this position at the time of posting may range from $115,000 to $230,000. Compensation varies based on experience, responsibilities, and qualifications. We offer a competitive benefits package; please see WPP Benefits for details.Employment DetailsSeniority level: ExecutiveEmployment type: Full-timeJob function: Consulting, Marketing, and AdvertisingIndustries: Advertising Services and Data Infrastructure and AnalyticsNew roles and salary ranges are posted periodically. Get notified about new Vice President of Analytics jobs in Costa Mesa, CA. #J-18808-Ljbffr

Created: 2025-10-08